this post was submitted on 27 Jun 2024
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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] IrateAnteater@sh.itjust.works 411 points 5 months ago (16 children)

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[–] Nougat@fedia.io 288 points 5 months ago (10 children)

I've been watching Monk recently, without ads, and it's very interesting how television shows used to be written and edited for commercials. It's dead obvious where the commercials used to be, and even that detracts from the overall experience.

[–] CaptDust@sh.itjust.works 137 points 5 months ago* (last edited 5 months ago) (11 children)

Some shows we've watched spend their time "recapping" after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

[–] Nougat@fedia.io 57 points 5 months ago (3 children)

Monk doesn't go that far, and it's still obvious. "Here's a joke before commercial!" Pause. Fade back in to a new scene. Pause. "Here's a little cliffhanger before commercial!" Pause. Fade back in to a new scene. Pause.

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[–] ThePantser@lemmy.world 21 points 5 months ago (9 children)

I always thought it would be a nice addition to piracy for a release group to edit a version of shows that cuts the recaps and makes a more unified episode. I would totally only ever download their releases.

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[–] rand_alpha19@moist.catsweat.com 32 points 5 months ago (2 children)

Same, been watching Dead Like Me and Xena: Warrior Princess and it's pretty distracting when it happens.

[–] sunzu@kbin.run 22 points 5 months ago* (last edited 5 months ago) (4 children)

we were not the customers... we were the product lol...

yeah it hurts, so let's stop allowing ads into our lives as much as possible..

the fact that netflix wants to offer it for free is telling what their core business is turning into...

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[–] AbidanYre@lemmy.world 19 points 5 months ago (1 children)

Futurama had some jokes based around the commercial break times.

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[–] altima_neo@lemmy.zip 16 points 5 months ago (2 children)

Its painfully obvious when watching Star Trek TNG.

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[–] criticon@lemmy.ca 26 points 5 months ago (7 children)

I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I'm ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes

If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas

[–] snooggums@midwest.social 36 points 5 months ago (1 children)

I would be fine with that if it was free and didn't reply the ads if I stop and resume.

If I am paying money, then ads are unacceptable.

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[–] SatansMaggotyCumFart@lemmy.world 122 points 5 months ago (5 children)

I just wish they could bundle all the subscriptions into packages or bundles and I could watch the shows at pre-determined times.

[–] InquisitiveApathy@lemm.ee 92 points 5 months ago (1 children)

Stop it. Executives don't understand sarcasm and you've doomed us all!

[–] SatansMaggotyCumFart@lemmy.world 41 points 5 months ago

It's okay.

Executives got were they are by being smart and making good decisions, not by listening to idiots on the internet.

[–] jubilationtcornpone@sh.itjust.works 21 points 5 months ago (1 children)

They could even provide an electronic box (for a nominal fee, or course) that shows me a menu of all the shows and movies that are available and what times they are going to play. That way I wouldn't have to search through a bunch of streaming services. It could all just be in one place.

[–] SatansMaggotyCumFart@lemmy.world 26 points 5 months ago

Why not sell a book that has that information at grocery stores?

[–] CaptDust@sh.itjust.works 18 points 5 months ago (1 children)

Maybe they could add some kind of auto scrolling view that informs what is playing at those times? That'd be handy, sometimes I can't find anything to watch.

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[–] TeenieBopper@lemmy.world 119 points 5 months ago (4 children)

Tech bros reinvent broadcast TV.

[–] Melvin_Ferd@lemmy.world 16 points 5 months ago (6 children)

Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

[–] efstajas@lemmy.world 19 points 5 months ago (13 children)

This is a bit unnecessarily tough on independent content creators... what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?

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[–] Fluid@aussie.zone 103 points 5 months ago (2 children)

There's no better ad for piracy than the greed of corporations. Don't let ads shit in your head. They disrespect you, you disrespect them.

[–] Entropywins@lemmy.world 25 points 5 months ago (3 children)

I have hardware dedicated to blocking ads on my home network.

[–] EncryptKeeper@lemmy.world 21 points 5 months ago (6 children)

That will only go so far unfortunately. And network level ad blocking won’t protect you from their ads if they’re served from the same servers the content is.

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[–] Rubisco@slrpnk.net 15 points 5 months ago

"People are taking the piss out of you every day. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs."

Banksy

[–] Luvs2Spuj@lemmy.world 98 points 5 months ago (1 children)

This is step 86 in the plan. Step 87 is make people pay for the previously free service

[–] dustyData@lemmy.world 30 points 5 months ago (2 children)

Didn't they already had a paid and with ads tier?

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[–] DannyMac@lemm.ee 62 points 5 months ago

"The enshittifucation will continue until profits improve." --CEOs of Publicly Traded Companies

[–] MajorHavoc@programming.dev 59 points 5 months ago* (last edited 5 months ago) (5 children)

I'll take "Organizations that made it to the top by doing something different, only to fall under leadership that doesn't understand what made them successful and descend into ruins" for 200, Alex.

Seriously, Jeopardy team - this is a rich category:

  • Netflix advertisements.
  • Zoom mandates staff return to offices.
  • Microsoft forgets what the "P" in "PC" stands for.
  • Toys R Us implements a shitty holiday gift returns policy.
  • Sears decides to sacrifice reputation for quarterly stock price gains.
  • Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their "get it all done in one visit" secret sauce.
  • Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists' loyalty.
[–] conciselyverbose@sh.itjust.works 18 points 5 months ago (10 children)

Netflix can't do what got them to the top.

Fuck everything about the changes they've made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.

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[–] circuitfarmer@lemmy.sdf.org 55 points 5 months ago (1 children)

It's almost like all these CEOs and MBAs are just shooting in the dark because of the $$$ in their eyes, but the fact remains that the market is no longer responding favorably to their absolute need for year-over-year growth.

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[–] NutWrench@lemmy.world 51 points 5 months ago (1 children)

"Free ad-supported" makes you no different than a hundred other garbage-tier streaming services.

[–] Asafum@feddit.nl 27 points 5 months ago (1 children)

And in 2 years they'll move to 3 tiers, free with ads, paid with slightly less ads and even more expensive than before but no ads...

[–] djsaskdja@reddthat.com 17 points 5 months ago (2 children)

And eventually they’ll just pull the no ads version altogether.

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[–] flop_leash_973@lemmy.world 47 points 5 months ago (1 children)

If they aren't going to charge for access otherwise then I don't think being ad supported is such a bad thing. Much more honest than subscription pricing and ads in my opinion.

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[–] TheAlbatross@lemmy.blahaj.zone 35 points 5 months ago (7 children)
[–] wizardbeard@lemmy.dbzer0.com 16 points 5 months ago (2 children)

There is one benefit, at least for now. You aren't locked into long term contracts like cable has/had.

[–] bobs_monkey@lemm.ee 19 points 5 months ago (2 children)

Imo that's pretty much the only benefit these days. But I'm also waiting for those 1 year, 2 year, etc "deals" where they offer $1/mo off or something

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[–] Eggyhead@kbin.run 35 points 5 months ago (1 children)

They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.

[–] Blackmist@feddit.uk 17 points 5 months ago

If they haven't been doing so for at least a decade, I'm sure their shareholders will want to know why not.

[–] Fedizen@lemmy.world 34 points 5 months ago

The advertising ouroboros continues to devour itself

[–] a_wild_mimic_appears@lemmy.dbzer0.com 31 points 5 months ago (4 children)

My Plex share doesn't care lol

The way the industry is pulling the screws tighter and tighter is just ugly to watch, and it's hard not to be caught out.

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[–] sfxrlz@lemmy.world 27 points 5 months ago

Enshittification? ✔️

[–] whotookkarl@lemmy.world 26 points 5 months ago

I won't support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.

[–] Lost_My_Mind@lemmy.world 18 points 5 months ago (5 children)

Life is stupid. What are we even DOING here???

[–] KingOfSleep@lemmy.ca 23 points 5 months ago

Building shareholder value, duh.

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[–] 9point6@lemmy.world 16 points 5 months ago* (last edited 5 months ago) (4 children)

Doesn't this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it's free

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[–] Vertelleus@sh.itjust.works 15 points 5 months ago (3 children)

Do it!
Ill cut subscription to free tier let adblockers do the rest. Profit.

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