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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

201 comments fedilink hide all child comments

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] Asafum@feddit.nl 27 points 5 months ago (1 children)

And in 2 years they'll move to 3 tiers, free with ads, paid with slightly less ads and even more expensive than before but no ads...

[–] djsaskdja@reddthat.com 17 points 5 months ago (2 children)

And eventually they’ll just pull the no ads version altogether.

[–] StupidBrotherInLaw@lemmy.world 4 points 5 months ago

Jokes on them - all of my content is both free and ad free. 🏴‍☠️🦜🏴‍☠️

[–] skyspydude1@lemmy.world 3 points 5 months ago

Just like cable!