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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

201 comments fedilink hide all child comments

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] TheAlbatross@lemmy.blahaj.zone 35 points 5 months ago (4 children)

Streaming is just cable

[–] wizardbeard@lemmy.dbzer0.com 16 points 5 months ago (2 children)

There is one benefit, at least for now. You aren't locked into long term contracts like cable has/had.

[–] bobs_monkey@lemm.ee 19 points 5 months ago (1 children)

Imo that's pretty much the only benefit these days. But I'm also waiting for those 1 year, 2 year, etc "deals" where they offer $1/mo off or something

[–] dustyData@lemmy.world 2 points 5 months ago (1 children)

Don't they already do that? I swear I saw a streaming service that offered 20% off the price if you agreed to pay 2 years in advance or something like that. That is already a thing on SaaS subscriptions.

[–] bobs_monkey@lemm.ee 2 points 5 months ago

I know Hulu has an annual billing option where they won't prorate your bill if you cancel mid term, but I don't know if there are any that just flat out won't let you cancel.

[–] foggenbooty@lemmy.world 3 points 5 months ago

I expect to see this soon as a way of combatting people who join one for a month or two, binge, then switch to another provider.

It might not come in the form of contracts at first, maybe they will just jack up the price of month to month high enough that people will voluntarily buy into a contract or yearly pre-purchase.

Trust me, there is always a way to make more money if you're OK with being anti-consumer. It's just a matter of time.

[–] cm0002@lemmy.world 12 points 5 months ago

Not until we're having to sit through upwards of 20 minutes on ads per "1 hour" episode

[–] cupcakezealot@lemmy.blahaj.zone 4 points 5 months ago

but more more inconvenient since now you have about ten different apps instead of everything in the same place.

[–] adespoton@lemmy.ca 4 points 5 months ago (2 children)

The difference is that my ad blocker is quick and painless to set up, where TiVo involved some capital and planning.

[–] jubilationtcornpone@sh.itjust.works 6 points 5 months ago

Didn't some cable companies get all butthurt that you could fast forward through the recorded commercials?

[–] HobbitFoot@thelemmy.club 1 points 5 months ago (1 children)

For now. YouTube is already starting to dedicate serious resources to anti ad blocking. I'm sure other streaming services aren't that far behind.

[–] adespoton@lemmy.ca 1 points 5 months ago

I remember when I had to set my VCR to record a program I wanted to watch; if YouTube gets that bad, I’ll just do the same thing; pre-record the video stream and skip the commercials.