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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] bobs_monkey@lemm.ee 19 points 5 months ago (1 children)

Imo that's pretty much the only benefit these days. But I'm also waiting for those 1 year, 2 year, etc "deals" where they offer $1/mo off or something

[–] dustyData@lemmy.world 2 points 5 months ago (1 children)

Don't they already do that? I swear I saw a streaming service that offered 20% off the price if you agreed to pay 2 years in advance or something like that. That is already a thing on SaaS subscriptions.

[–] bobs_monkey@lemm.ee 2 points 5 months ago

I know Hulu has an annual billing option where they won't prorate your bill if you cancel mid term, but I don't know if there are any that just flat out won't let you cancel.