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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] circuitfarmer@lemmy.sdf.org 55 points 5 months ago (1 children)

It's almost like all these CEOs and MBAs are just shooting in the dark because of the $$$ in their eyes, but the fact remains that the market is no longer responding favorably to their absolute need for year-over-year growth.

[–] avidamoeba@lemmy.ca 1 points 5 months ago

It isn't? You might be looking at a different market.