Banned? DM Wmill to appeal.
No anti-nautilism posts. See: Eco-fascism Primer
Slop posts go in c/slop. Don't post low-hanging fruit here.
From the design document for Pepsi's logo redesign, 27 pages of perfect grifter nonsense: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
Physics is so cool.
This whole document is so beautifully unhinged. I don't know the actual story, but I like to imagine the ad consultants coming up with it on a three day coke fuelled bender, then coming down and just deciding to run with it anyway.
"Pepsi paid us at least a million dollars and all we did was rotate their logo slightly and make it wavy. Their lawyers are asking why that cost a million dollars."
They're paying for the creative process*
*cocaine
If i remember right, this was the result of a two-person "Psychological Advertising Consultancy Firm" bepsi spent $27k on during their logo redesign. This is a beautiful grift and it is worthy of our respect.
I don't think the budget was ever disclosed but it cost at least $1m: https://finance.yahoo.com/news/one-company-justified-million-dollar-124100474.html
I think the million was for the entireity of the rebrand, and vaguely remember something about this document being a small part of it. But i also cant find any good sources and take solace in the idea they may have been bilked even harder.
Reportedly, the design contract was at least a million, while the whole rebrand cost at least 1 billion. (equivalent to over 1.5bn in today's money).
It's worth noting that this was a time when Pepsi and Coke were actually in vague competition and not quite maximally oligopolising like they do today. Far as I'm aware, people have basically always preferred the taste of Pepsi in blind tests, but Coke's marketing was deemed to be its only actual edge. So a successful rebrand would've meant a massive market change.
I came
thx, can't unsee it now
I'll go ahead and plug Lemon Demon's (now pretty old) song Redesign Your Logo. The lyrics were very much based on (and in part taken verbatim) from the Pepsi redesign docs.
It's Lemon Demon!
Lemony lemony lem.
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
e m o t i v e f o r c e s s h a p e t h e g e s t a l t o f t h e b r a n d i d e n t i t y
Sometimes I think it would be fun to have a job like this, you get to just make the wackiest nonsense and trick rich failsons into thinking that it'll improve brand recognition by 11% or whatever. Though you'd probably be surrounded by way too many True Believers who take all this rot incredibly seriously and it would get old fast.
I still believe this was a marketing stunt to get people talking about the new logo.
They've since changed their logo again, so apparently it wasn't quite as perfectly designed as they thought.
I thought AI might have been involved to generate this much bullshit, but it's from 2008.
I really like the diagram that explains how the curvature of the Pepsi logo affects the relativistic nature of the gravitational pull of a shopper's trajectory through the soda aisle.
You can't just post this and not link this video.
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy: