From the design document for Pepsi's logo redesign, 27 pages of perfect grifter nonsense: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
Physics is so cool.
this post was submitted on 27 Aug 2025
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chapotraphouse
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This whole document is so beautifully unhinged. I don't know the actual story, but I like to imagine the ad consultants coming up with it on a three day coke fuelled bender, then coming down and just deciding to run with it anyway.
"Pepsi paid us at least a million dollars and all we did was rotate their logo slightly and make it wavy. Their lawyers are asking why that cost a million dollars."
They're paying for the creative process*
*cocaine