this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] Randomgal@lemmy.ca 8 points 12 hours ago (1 children)

I can't talk about the others but LTT went form a tech channel to a luxury products channel. I'd blame some of their loss on that and the controversies.

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[–] felipesoc@lemmy.world 28 points 17 hours ago (1 children)

I've noticed this in many of the channels I subscribe to, 5 years ago they had something like 1m views on some videos regularly and now only 300k (or similar decline), all of them. Some of them even made videos about it. My guess, and theirs, is YouTube changed the algorithm and also the introduction of shorts.

[–] smayonak@lemmy.world 13 points 16 hours ago* (last edited 16 hours ago) (1 children)

LLMs are doing things like summarizing videos and then using the summaries to answer queries that before would have been a search result with monetization.

Google's executives are unconcerned about the declinibg incentives to create YouTube videos having been sold on the lie that the future of the internet lies in Ai generated content. In other words robots will make the internet.

Robots which hallucinate constantly.

[–] kieron115@startrek.website 4 points 12 hours ago

Remember when search summaries were just extracts from the top result instead of LLM hallucinations? Pepperidge Farm remembers.

[–] Montreal_Metro@lemmy.ca 4 points 11 hours ago
[–] orenj@lemmy.sdf.org 31 points 18 hours ago (1 children)

I'm watching less 'tube in general because youtube is obnoxious as fuck. They devote so many resources to getting you to watch ads, it actually causes the whole experience to suffer even with an adblock.

[–] b34k@lemmy.world 11 points 16 hours ago (3 children)

I dunno I’ve still yet to see ads. Between Smart Tube Next on my TV, Firefox with uBlock origin on my computer, and AdGuard + Vinegar on my phone, nothing gets through, even with their latest efforts.

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[–] r0ertel@lemmy.world 26 points 18 hours ago (1 children)

I came here to see if it was the early signs of the demise of YouTube. I secretly want all these content producers to move to a privacy-respecting platform, especially those who produce tech or privacy related content.

Now, for why I don't watch videos anymore, the medium isn't as easily consumed by me. I prefer text. At home, it's noisy and I get interrupted every 90 seconds. I lose interest quickly and fast forwarding isn't as easy as scanning text for a topic shift. My mind wanders on some topics, internally exploring that topic deeper. With text, i can just stop reading. With video, i need to realize that I'm processing a thought and hit pause, then rewind a bit. I get interrupted a lot. On the bus, I need to remember headphones and I hate when people shoulder surf. That's harder to do with text. Give me a plain text RSS feed that I can read anytime.

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[–] chilicheeselies@lemmy.world 20 points 18 hours ago (3 children)

My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

Tv shows rarely (ever?) Last forever. Why should channels?

[–] OctopusNemeses@lemmy.world 3 points 12 hours ago

Wiith how often either someone I know or some random user is like, here watch this. And it's anywhere from 15-60 minute video. How many hours day do you think I have. Just sum up what you're trying to show me in a few sentences.

It's like the 21st century version of useless work meetings.

This didn't need to be a meeting.
This didn't need to be a Youtube video.
This didn't need to be a podcast.
It's oversaturation.

Same goes with podcasts. I'm sure we're past peak podcasting too. Everyone and their dog has a podcast. 99% of them are private conversations that have no reason for existing as podcasts. People are recording a random conversation about nothing and calling it a podcast episode. Just stop.

I don't even watch so many hours of TV shows. I have maybe two or three shows I'll be watching at any given time. That's like a few hours a week. The algorithmic content pushing has lost the plot. They expect us to be robotic content consuming machines 24 hours a day, seven days week. I have to eat and shit and earn a living so I can continue to sustain my physical existence so I can consume content. I suppose this is the natural end goal of adtech companies like Google. A tireless soulless machine that devours humanity.

Much of the content has become useless fluff. A good chunk of Youtube videos and podcasts are just friends bantering or cackling over inside jokes. Like why am I listening to this noise being blasted from my headphone to my ears. I'm over it.

[–] JohnEdwa@sopuli.xyz 8 points 17 hours ago* (last edited 17 hours ago)

We do, but in the last decade youtube has doubled its yearly user count to something like 2.5 billion. That's a lot of more people-hours to spend as well.

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[–] Jollyllama@lemmy.world 37 points 20 hours ago (1 children)

Lol 90% of comments taking the opportunity to hate on LTT and missing the point of the post. Views are dropping for multiple channels.

Also the LTT hate is mostly "He's so rich and out of touch". LTT is the mass produced TV show for tech YouTube. It's meant to be entertaining and easy to watch for the masses. I like watching most of their videos. Gamers Nexus has its place too but it's a different kind of nerd whose a lil more cynical and obsessed with specs, a lot more niche and it shows in the views.

To each their own.

[–] NewNewAugustEast@lemmy.zip 20 points 18 hours ago (1 children)

Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

[–] Jollyllama@lemmy.world 10 points 18 hours ago

That's what the writers are for. It's a produced show with a personality reading a teleprompter.

[–] boaratio@lemmy.world 3 points 12 hours ago (1 children)
[–] scala@lemmy.ml 3 points 11 hours ago
[–] TooManyGames@lemmy.world 223 points 1 day ago (17 children)

Folks here are missing the point blaming LTT for the drop. This has been a sudden drop, too sudden to be fatigue or audience tastes changing.

Also I can see the same on my own channel. About 2 weeks ago views suddenly dropped to a third of the usual views. And even high performing videos have had trouble getting views since. Even videos with a high impression percentage are getting lower than average views.

The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.

[–] JayGray91@piefed.social 36 points 23 hours ago (5 children)

The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.

In their video, Yahtzee said it could be related to Restricted Mode on youtube suddenly turns on by itself. Or at least that's their hypothesis, since they checked that if that mode is on, a lot of their videos vanished from their channel.

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[–] cardfire@sh.itjust.works 68 points 1 day ago (4 children)

Thanks for the analysis. I've got to say. We on Lemmy can be vicious.

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[–] ProgrammingSocks@pawb.social 39 points 21 hours ago (1 children)

Eh. I lost any interest I had with Linus after the whole Gamers' Nexus thing, and I'm definitely staying away after hearing what Louis Rossman had to say about the guy.

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[–] kepix@lemmy.world 28 points 20 hours ago

the channel has lost its charm. its just puking out videos, but there is no content. no real hardware tests. only drama and clickbait crap. he has lost the techsavvy part of the viewers on his tech channel with pushing garbage into everyones face.

[–] CatDogL0ver@lemmy.world 2 points 11 hours ago

The problem is those channels are very similar. I get tired of hearing the same thing again and again. There is really no need for weekly news

[–] fox2263@lemmy.world 68 points 1 day ago (44 children)

YouTube is hostile to viewers unless you pay them £20 a month.

It’s like 15 ads per 2 mins screen time with 2 being unstoppable and 1 being 3 minutes long. Slightly exaggerated but not far from the truth. It’s horrible. And they slow everything down too, the main video fake buffers whereas when you’re in premium it doesn’t.

I didn’t mind paying a fiver but had to do it via the moon to get it cheap but now they have stopped that.

[–] idefix@sh.itjust.works 31 points 22 hours ago (5 children)

They are using automatic dubbing by default here in France! I was horrified the first time.

[–] CosmoNova@lemmy.world 10 points 18 hours ago

It horrifies me as a German. They also get titles, descriptions and comments wrong all the time. It legitimately doesn't work.

[–] Appoxo@lemmy.dbzer0.com 20 points 21 hours ago (1 children)

After some time it "learns" you don't want it.

But what grinds my gears instead are auto-translated video titles.
Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.
Annoying as fuck but managable.

[–] leftzero@lemmy.dbzer0.com 8 points 18 hours ago

Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.

Google has always made it extremely clear that they don't believe it's possible for the human brain to know more than one language, and that anyone who claims to know more than one is a liar and a witch and has no place in their platforms.

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[–] aeternum@lemmy.blahaj.zone 21 points 22 hours ago (2 children)

for Android (TV): smart tube next

For a browser (Firefox): ublock origin.

Have not seen an ad in years, and i have not paid a cent to youtube.

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[–] Redex68@lemmy.world 23 points 21 hours ago (4 children)

The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn't changed. They're more or less making the same amount of money from half the amount of reported viewers.

[–] leftzero@lemmy.dbzer0.com 12 points 18 hours ago

They're more or less making the same amount of money from half the amount of reported viewers.

This would pretty much confirm that they've stopped counting viewers who use adblockers.

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[–] wabafee@lemmy.world 18 points 21 hours ago* (last edited 21 hours ago) (2 children)

My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.

[–] 123@programming.dev 15 points 21 hours ago (3 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

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[–] Rekorse@sh.itjust.works 10 points 19 hours ago

I agree, people forget how fake the internet is.

[–] tang999@lemmy.world 79 points 1 day ago (3 children)

I used to watch LTT all the time. I stopped watching some years back after he installed a six figure Wi-Fi system on his "estate." I had enjoyed watching a relatable everyman review computer hardware, and more often than not break things. I didn't sign up to watch a millionaire dick around with exotic tech in his McMansion.

[–] Holytimes@sh.itjust.works 49 points 1 day ago (3 children)

Doesn't help he has actually gotten dumber over the years.

He very clearly has fallen out of touch and basically is just a personality at this point.

So your not even watching a tech enthusiast millionaire dick around with things.

Your just watching a rich white dude dick around with tech and his company.

[–] slaneesh_is_right@lemmy.org 21 points 22 hours ago (2 children)

I always hated his "oh no i hope i don't drop this expensive thing that you peasants can hardly afford... Oh i dropped it' schtick. People cheered him on like aome village idiot. At some point he said he feels like he's pushing expensive unnecessary stuff to people who can hardly afford it and he wants to stop doing it. But he never did. He's doing tech reviews and i assume a podcast, because everyone has a podcast, and his studio is ABSURD. I watched some other video where they needed something from the LTT studio and they even commented on how fucking big his operation is. He had rooms there he didn't even know existed. I stick to the opinion that he's just a slimy rick man, nothing else.

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