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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership
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this post was submitted on 05 Sep 2025
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Technology
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Folks here are missing the point blaming LTT for the drop. This has been a sudden drop, too sudden to be fatigue or audience tastes changing.
Also I can see the same on my own channel. About 2 weeks ago views suddenly dropped to a third of the usual views. And even high performing videos have had trouble getting views since. Even videos with a high impression percentage are getting lower than average views.
The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.
In their video, Yahtzee said it could be related to Restricted Mode on youtube suddenly turns on by itself. Or at least that's their hypothesis, since they checked that if that mode is on, a lot of their videos vanished from their channel.
They're wrong, my channel has under 4% viewers in the up to 18 year segment, this effect is way bigger than if I lost then completely. Also my channel features no swearing or inappropriate content so, it should not affect it at all if this was the case.
Tierzoos theory is because formats that were good for the past years (8-10 min videos) are less popular now with the advent of shorts. And people are watching yt on their TVs now.
Demographics are also changing. Wish there were more actual data. Other than the very end result which is views down over many channels all at once.
That also wouldn't have a drastic immediate effect. On the long term this is likely to eat some views of long form content.
It's not about what your viewers are, it's about what youtube now automatically hides by default. They show it in the video.
Yes, but even if they hid everything I have from teens and suspended teens, the drop would be way less. And that's why I think they are wrong about the reason for the drop.
Thanks for the analysis. I've got to say. We on Lemmy can be vicious.
Yeah, it's easy to bark at influencer we don't like.
I think his org has consistently done its best and I still tune in across the channels. I know that I couldn't do better with matched resources, without experience and a lot more considerations.
Listening to everyone hate on a whole media group puzzles me a bit.
I wonder what they’re going to prioritize now
I‘ve noticed the algorithm drizzles a good portion of smaller creators on my front page in recent months and that part is growing. I am talking about videos with just a few thousand or few hundred views that make up roughly 10-15 percent of my recommendations or so.
I think Youtube is diversifying exposure so you don‘t see the same faces you‘ve seen the past 15 years as often and new channels get a chance to grow. I am guessing Youtube doesn‘t want to be too dependent on the same huge channels anymore either.
Of course that means huge creators are calling to the pitch forks and torches because they lose revenue but why should I care? Most of them are rich anyway and don‘t necessarily produce better videos than someone with their phone in their garage workshop or a bunch of college students in their dorms. If anything it feels more like the old Youtube again.
There is a lot wrong with Youtube but I couldn‘t care less about huge channels being forced to slim down or try harder.
I'm noticing a lot more ai generated videos myself. Or at least they look like it. Its kinda slop.
Noticed those as well.
Usually the side bar recommends the usual bunch or related content but then there is this totally random video of some small channel with 10 maybe <1000 views doing a let's play or some random content which is completely unrelated to the content I watching at the moment.
In the case of LTT: Not everyone can absorb the cash flow for an ULTIMATE PETABYTE MULTI-NODE STORAGE SERVER BUILD.
I honestly enjoy those as uneducated as some videos are, those infrastructure videos are really enjoyable for the amount of jank.
AI slop most likely. Well, to be serious, I think the drop is due to them trying to fight AI slop and miserably failing.
DarkviperAU also mentioned it.