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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership
(www.sportskeeda.com)
this post was submitted on 05 Sep 2025
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My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.
Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.
The overwhelming majority of Youtube visitors use the official app and even those who use a browser don't have an adblock 88% of the time if my memory serves me right. So no, it's not adblock.
Ok, is it possible if most people aren't blocking ads, then maybe it is the ads themselves?
There are so many and they are getting longer. I wouldnt sit around to watch videos if they are interrupted every minute. The average rando probably goes back to TikTok, Facebook, or Instagram if they have to wait for something. If I used any of those services, I know I would jump ship.
That‘s an interesting hypothesis. I‘ve also mentioned a shift in the algorithm that favors smaller channels a little more in another comment.
If we take into account that a lot more people also browse Youtube shorts now and older channels have been struggling with it then we have a good mix of things that drive potential viewers away from many channels.
I think you've hit it on the nose right here. Especially since this declining viewership problem has been hitting channels across all of YouTube and it has only been since they started their crusade against ad blockers.
It is part of that, but youtube is consumed more on tvs than other devices now worldwide. Now that means that the people who now watch YT are less likely to watch LTT because that is not their focus. I mean shorts are a huge part of YT yet most people seem to dislike them.
Where do you get this from?
I have seen multiple reports about it!
One quick search revealed this forbes report earlier this year
https://www.forbes.com/sites/bradadgate/2025/02/12/launched-20-years-ago-more-people-are-now-watching-youtube-on-tv/
I agree, people forget how fake the internet is.