this post was submitted on 05 Sep 2025
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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership (www.sportskeeda.com)
submitted 1 day ago* (last edited 1 day ago) by mesamunefire@piefed.social to c/technology@lemmy.world
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] 123@programming.dev 15 points 23 hours ago (2 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

[–] CosmoNova@lemmy.world 5 points 21 hours ago* (last edited 21 hours ago) (1 children)

The overwhelming majority of Youtube visitors use the official app and even those who use a browser don't have an adblock 88% of the time if my memory serves me right. So no, it's not adblock.

[–] NewNewAugustEast@lemmy.zip 6 points 21 hours ago (1 children)

Ok, is it possible if most people aren't blocking ads, then maybe it is the ads themselves?

There are so many and they are getting longer. I wouldnt sit around to watch videos if they are interrupted every minute. The average rando probably goes back to TikTok, Facebook, or Instagram if they have to wait for something. If I used any of those services, I know I would jump ship.

[–] CosmoNova@lemmy.world 2 points 2 hours ago

That‘s an interesting hypothesis. I‘ve also mentioned a shift in the algorithm that favors smaller channels a little more in another comment.

If we take into account that a lot more people also browse Youtube shorts now and older channels have been struggling with it then we have a good mix of things that drive potential viewers away from many channels.

[–] buddascrayon@lemmy.world 3 points 22 hours ago

I think you've hit it on the nose right here. Especially since this declining viewership problem has been hitting channels across all of YouTube and it has only been since they started their crusade against ad blockers.