this post was submitted on 19 Aug 2025
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When Taylor Swift’s releases her new album, “Life of a Showgirl,” in October, it can be heard on the usual places, including streaming, vinyl and…cassette tape?

The cassette tape was once one of the most common ways to listen to music, overtaking vinyl in the 1980s before being surpassed by CDs. But the physical audio format has become an artifact of a bygone era, giving way to the convenience of streaming.

Or, that’s what many thought.

In 2023, 436,400 cassettes were sold in the United States, according to the most recent data available from Luminate, an entertainment data firm. Although that’s a far cry from the 440 million cassettes sold in the 1980s, it’s a sharp increase from the 80,720 cassettes sold in 2015 and a notable revival for a format that had been all but written off.

Cassettes might not be experiencing the resurgence of vinyls or even CDs, but they are making a bit of a comeback, spurred by fans wanting an intimate experience with music and nostalgia, said Charlie Kaplan, owner of online store Tapehead City.

“People just like having something you can hold and keep, especially now when everything’s just a rented file on your phone,” Kaplan told CNN.

“Tapes provide a different type of listening experience — not perfect, but that’s part of it. Flip it over, look at the art and listen all the way through. You connect with the music with more of your senses,” he said.

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[–] phutatorius@lemmy.zip 2 points 5 days ago* (last edited 5 days ago)

I did a collaboration once where we were considering doing a limited release of a one-off song on an Edison cylinder recording.

Turns out that yes, there are firms that produce them, but those fuckers are expensive.

And notice that nobody wants to release on 8-track tape cartridges. That's because those things sucked.

[–] yonderbarn@lazysoci.al 35 points 1 week ago (6 children)

Gen Z is an interesting bunch. Opting for blurry photos and bringing back JNCO jeans.

The 90's are back.

[–] tourist@lemmy.world 21 points 1 week ago (2 children)

I burned a few CDs and put one of them in my car's CD player

It worked but I got hit with "tray error" when I tried ejecting it.

It's been stuck in there since april

[–] crank0271@lemmy.world 28 points 1 week ago (1 children)

That's the authentic experience

[–] Telorand@reddthat.com 7 points 1 week ago (1 children)

The next level is getting one of those radio tuners, a discman, and explaining to your friends that you use the discman, because the car CD player is broken.

[–] P1nkman@lemmy.world 5 points 1 week ago (1 children)

If the car has a cassette player, you can get this cassette with a 3.5 jack coming out of it, and then connect that to the discman to listen to CDs! The 90's were fun.

[–] Telorand@reddthat.com 6 points 1 week ago

Those worked pretty well by the end, tbh

[–] snoons@lemmy.ca 5 points 1 week ago (2 children)
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[–] not_that_guy05@lemmy.world 21 points 1 week ago (2 children)

I showed them all this stuff before and my kids thought it was lame. Their friends start to listen or wear said things and now it's cool... Kids lol nothing changes.

[–] acosmichippo@lemmy.world 5 points 1 week ago

don’t worry it’s still not cool.

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[–] athairmor@lemmy.world 20 points 1 week ago (2 children)

“Blurry photos”? Those are just photos with a shallow depth of field. That never went out of style.

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[–] NotSteve_@piefed.ca 4 points 1 week ago

I'm a Millennial/GenZ cusper and I think its just the desire to go back to a simpler analogue lifestyle. I've also bought a few cassettes from concerts at times when I couldn't carry around a full vinyl the rest of the night

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[–] thejml@sh.itjust.works 26 points 1 week ago (2 children)

I definitely prefer to purchase my music on CD when possible. As someone who grew up with Cassettes, it's one tech I'm fine with being pushed into history. I'd rather have Minidiscs than cassettes.

[–] acosmichippo@lemmy.world 4 points 1 week ago (2 children)

yeah. i wonder why they aren’t binging back VHS too. because it objectively sucks compared to what we have now.

[–] kadup@lemmy.world 4 points 1 week ago

VHS isn't coming back because you simply can't buy a CRT and VCR. These are no longer being made, the existing ones are degrading and overpriced.

Otherwise they'd absolutely be back, a lot of videos on YouTube and TikTok are specifically longing for VHS.

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[–] wildbus8979@sh.itjust.works 15 points 1 week ago* (last edited 1 week ago)

Ooooh so that's why I saw a twenty something trying to buy a cassette player at the thrift store last weekend!

[–] Nico_198X@europe.pub 14 points 1 week ago* (last edited 1 week ago)

me. i am buying those.

fun nostalgia. it's physical, tactile, the sounds that come along with a physical cassette. and yes, the audio is imperfect, but that's part of the experience and charm.

i already have lossless digital files. this is a different experience.

[–] FireWire400@lemmy.world 13 points 1 week ago* (last edited 1 week ago) (14 children)

Another one of those pointless articles... Cassettes have been on the rise for a couple of years now, and for the same reasons that vinyl has been making a comeback; mainly fake nostalgia and the yearning for true ownership in form of physical media.

As a vinyl snob, listening to music on that medium isn't better. The quality is at best a little worse than what you get from a CD, it's inconvenient, bloody expensive and it takes up space.

BUT you get to actually hold the music you love in your hands and listen to it more intently, because you've made the effort of putting on a record instead of just pressing play. I like that.

Edit: just realised I just made the same points the article made... oh well. I'll just continue archiving my CD collection. Not (only) for posterity, but as a big middle finger to the RIAA.

[–] phutatorius@lemmy.zip 0 points 5 days ago

mainly fake nostalgia

Is there any other kind?

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[–] elucubra@sopuli.xyz 12 points 1 week ago (15 children)

Older dude here:

There is no advantage to listening to something on a cassette, except for the vintage brownie points.

I did the analog to digital transition, and miss nothing. There was an intermediate time, when mp3s came along, and people were lowering bitrates to absurd levels, but digital is simply better.

All the people talking wonders about the "warmth", "tone", and other supposedly desirable qualities are very mistaken. What they are fawning over is noise, feedback, muddiness, lack of range, lack of definition, and so on. Vinyl records are shit. They make sound by literally scratching something.

The only advantage of tape was, at the time, it's smaller size and portability, but sound was worse than records. I still have the last deck I owned, a marvel of technology of the time, a double auto-reverse TEAC deck with Dolby and Dbx noise reduction, auto azimuth, programmable, etc, which is objectively shit compared to a decent mp3 player, provided that the music is encoded in lossless, or large enough bitrate.

CDs were a massive improvement, and the pinnacle were DDD CDs, which were Digital recording, Digital mixing, and Digital mastering, meaning very little analog garbage was introduced in the process.

The objective for audio equipment is to be transparent, to not add or detract anything from the original performance.

[–] leftzero@lemmy.dbzer0.com 6 points 1 week ago (2 children)

The only advantage of tape was, at the time, it's smaller size and portability

And not being read-only.

Also, you could spool them with a pencil.

[–] phutatorius@lemmy.zip 1 points 5 days ago

Also, you could spool them with a pencil.

Which you only had to do to recover from a common media failure mode.

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[–] AA5B@lemmy.world 10 points 1 week ago

Not Taylor Swift but my older kid is really into retro music devices. He has a Walkman, a separate tape recorder, a record player and a boom box, and buys vinyl and cassettes

[–] frezik@lemmy.blahaj.zone 9 points 1 week ago (2 children)

How about reel-to-reel? Unlike cassettes, it actually sounds good. Probably the best you'll ever hear from an analog format.

[–] Dekkia@this.doesnotcut.it 4 points 1 week ago (1 children)

Was reel-to-reel ever mainstream?

I always had the impression that it was too complicated and/or expensive for most.

[–] frezik@lemmy.blahaj.zone 8 points 1 week ago* (last edited 1 week ago)

It was always expensive and niche. Only a few commercial releases even at its peek. Most of the machines were used for mastering, not personal listening.

They're not that complicated. They just look that way when you're threading the reel through the mechanisms. There's a logic to it, and it's pretty easy once you understand that. Does have a little more maintenance than a record player or cassette deck. Stuff needs to be lubed right.

Edit: also, note that people aren't necessarily buying cassettes or vinyl to listen to them. Lots of vinyl is purchased by people who don't even own a turntable. It's for the art and physicality.

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Wow, my cars cassette player may finally seen some use!!!

[–] hisao@ani.social 8 points 1 week ago (1 children)

I feel like tape fans were always there, just like vinyl fans. There are some special subcategories of them like Sony Walkman fans for example. Or those who like tape saturation/distortion. In music production it's even used as an effect sometimes: people pass their whole audio output through tape record and immediate playback just to introduce some of that saturation. Also I've always seen niche cassette limited edition releases here and there.

[–] Sir_Kevin@lemmy.dbzer0.com 6 points 1 week ago

This reminds me of Kung Fury, which has a very 80's/90's aesthetic. They tried a variety of ways to filter the final movie to give it the right feel for the time period. Finally, unsatisfied with digital methods, they ended up running it through an actual VCR.

[–] daggermoon@lemmy.world 7 points 1 week ago* (last edited 1 week ago) (4 children)

The problem is, every modern cassette deck on the market except for one by TEAC and TASCAM is fucking crap. You're pretty much stuck using vintage gear which hasn't held up too well. I had a Pioneer deck that sounded fantastic but broke. Like unfixable because they don't make the parts anymore. I have a TEAC deck from the '90s that sounds like crap now. I'm just done with it. You have plenty of good choices when buying a new turntable. Where as with cassettes you have two descent ones, and the rest are AIDS.

Edit: Also, the two descent ones are expensive.

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[–] Telorand@reddthat.com 7 points 1 week ago

I just bought a cassette for my favorite band, Mad Routine. I don't intend to use it, because it's a special item with a limited run, but I would if I had a spare and a cassette player.

[–] NauticalNoodle@lemmy.ml 6 points 1 week ago

nostalgic audiophiles

[–] Darleys_Brew@lemmy.ml 6 points 1 week ago

Collectors? Idiots?

[–] ivanafterall@lemmy.world 6 points 1 week ago

My son is into them. My daughter is into CDs. Both are retro cool, because they are.

I’ve seen a lot of bands doing that at their merch table. I think for most bands, it’s just a keepsake like buying a T-shirt or sticker or whatever after a show. I’m sure there’s plenty of people who prefer cassettes (or at least the Walkman aesthetic) but for the most part, it’s just a souvenir.

I’ve never been into tapes but I collect vinyl. Part of the fun is all the extras tossed in. It’s like buying a boxed set or special edition DVD/Blu-Ray. Tapes don’t really have the same space for fun stuff but Taylor Swift probably has the budget to do something “extra” and make it a whole thing people put on Instagram.

[–] nutsack@lemmy.dbzer0.com 5 points 1 week ago

it's actually super common for underground music. I have a collection of new music on cassette. it costs a lot of money to press vinyl, and a lot of bands just aren't there.

[–] Olhonestjim@lemmy.world 5 points 1 week ago

There are still new albums occasionally released on 8 tracks too, and even a couple on Edison cylinders. Anachronism is collectable.

[–] roserose56@lemmy.ca 5 points 1 week ago

Record collectors mostly and obsessed fans. Vinyls and CDs may have done a comeback back, still are expensive.

[–] mechoman444@lemmy.world 5 points 1 week ago

You'd be surprised.

As a matter of fact, many well known and famous artists have been releasing dbrwnd new albums on old media for years and years.

For example I have a casset of 10000 days by tool.

I'm also an idiot audiophile with a stereo that's way way too expensive for my own good. (I'm not rich but I am broke.)

I swear to God I can hear a difference and theres all kinds of warm fuzzy feelings when I put a casset in.

[–] MedicPigBabySaver@lemmy.world 4 points 1 week ago
[–] Tenkard@lemmy.ml 4 points 1 week ago

I've seen various artists selling those on bandcamp, and they're often sold out

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