There are still some people who seem unfazed by activity like this. The usual response is - "If I'm doing nothing wrong, what do I have to worry about?"
Those types of people might worry more if they were aware of what AI will soon be able to do with data like this. It's one thing to know the world's spy agencies can track anyone they want. Wait until AI uses it to build up a profile of you & can use black hat methods to manipulate you in ways you don't even know. The people who dismiss all this, or don't understand anything about it, will be the most vulnerable.