this post was submitted on 18 Oct 2024
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I started to notice that more sites are turning into paywalls, and I don't like that and would prefer ads over subscriptions.

I am curious, what does the general community think about that?

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[–] BitSound@lemmy.world 5 points 1 hour ago (1 children)

False dichotomy, I'd rather see other funding models like Patreon/Kickstarter. Paying gets you early access/bonus stuff/whatever, and you don't need intrusive technologies like ads/paywalls.

[–] Dozzi92@lemmy.world 1 points 2 minutes ago

Yeah, I want to pay you directly. I, admittedly, pirate things. When those things are good, I make an effort to go send money to the creator directly. Sometimes it's hard, especially with things like books. I don't want to buy it on Amazon. And unless someone is self-published, they're getting peanuts. I'd much rather Venmo an author money direct. When Radiohead released In Rainbows way back when and put it out for "pay what you want," I gave them five bucks I think.

I understand it can't always be like that, and that the people between a content creator and me do serve some purpose.

[–] Nightsoul@lemmy.world 1 points 16 minutes ago

Ads over pay wall BUT with the option to pay to remove ads for a reasonable price. Then I have a way of supporting the content of I enjoy it enough

[–] SharkAttak@kbin.melroy.org 8 points 2 hours ago

Banners! I was fine with banners, you can look at them or not if you want, you can click them or not.. guess they weren't profitable anymore.

[–] RustyShackleford@literature.cafe 18 points 3 hours ago

Ad’s. If a sites using the paywall approach, they’ve made an enemy for life with me.

Now I’m not saying I like ads, but as long as they aren’t aggressive I will tolerate them. If they get to aggressive, I’ll block them.

Don’t get me wrong, I understand it’s a business, but I’m a human with a low tolerance for being jerked around.

[–] swordgeek@lemmy.ca 45 points 4 hours ago (14 children)
[–] ptz@dubvee.org 2 points 2 hours ago (1 children)

You.....realize good journalism costs money, right?

[–] CosmicTurtle0@lemmy.dbzer0.com -2 points 27 minutes ago (1 children)

You realize that if newspapers offered a federated service (pay once, you get them all), they'd make money hand over fist?

But noooo...each newspaper wants you to pay.

I'd pay upwards of $20 a month if that guaranteed me access to the major newspapers (NYT, WaPo, LA Times, etc.) and my local one with one subscription.

[–] athairmor@lemmy.world 1 points 22 minutes ago

I’m not saying it’s a bad idea but it’s interesting how similar that is to cable TV.

Of course, cable TV was largely ad-free at first then you ended up paying for it and getting ads.

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[–] savvywolf@pawb.social 0 points 26 minutes ago

Make your content good enough and be a good enough person so that people are willing to give you money voluntarily or for token rewards. Let those with the means subsidize those without.

Occasionally you see something and the comments are full of "let me throw money at you". Maybe at least partially try that as a goal rather than searching for infinite growth at the expense of anyone who isn't an executive.

[–] dohpaz42@lemmy.world 2 points 1 hour ago

This is a complex and nuanced question that is not as black and white as the binary choices you give. Both paywalls and ads, as they are implemented currently, suck and erode away at the usefulness of the Internet.

Paywalls

They typically tease content in the hopes people will be interested enough to pay for the content and other content. Sounds good on the surface, because the people putting in the effort to write articles should be paid. The problem is, the quality of journalism has also eroded to the point where it’s not worth paying for as much as it used to be. Excessive SEO has poisoned search results in such a way that paywalls content crowds out other valid search results. Throw in the fact that there is a possible future where articles may be written by AI, and it’s especially not worth it.

Ads

Ads are intrusive, they can contain malware/viruses, may be inappropriate for an audience (e.g., porn or violence related ads shown to kids). I’ve even had ads redirect the webpage to another website. Using fingerprinting to target “relevant” ads is a privacy nightmare, intrusive, and still is mostly irrelevant to the user. Those cookie pops are annoying as fuck — my guess is it’s malicious compliance with the EU — even when using a site that is based in the US that targets only US citizens. Certain browsers are blurring the lines between useful browser functionality and increasing ad revenue.


Either way you look at it, these companies are eroding public trust in search of the almighty “engagement” dollar. And then they’re all shocked pikachu when people find ways to circumvent paying for content. So they double down on making things as difficult as possible for the end user, which makes the user double down on hating these companies and their malicious practices.

Ads and paywalls can work, but everybody (from publishers/content creators to advertisers and ad networks) need to sit down fix the glaring problems:

  1. No PII or fingerprinting in any analytics
  2. Search engines need to either remove paywalls content from results, or flag the result as paywalled and allow users to filter them out
  3. Journalists need to step up their game and stop writing garbage nobody wants to read
  4. Ad networks need to be more hands on with making sure ads are appropriate and not malicious in any way
  5. STOP CROWDING OUT YOUR CONTENT WITH ADS!

I’m sure we all could come up with more solutions. But we all know that all parties involved won’t do a damned thing to make things better for us.

And yet no matter how bad it gets, it still somehow is profitable. So pirating material doesn’t seem to be an effective means of protest because it seems there are enough people out there willing to pay for all of this garbage.

[–] mp3@lemmy.ca 7 points 2 hours ago

Ads, better to see ads and make the information available to all, than have a portion of the population unable to access the information at all.

[–] Bruncvik@lemmy.world 5 points 2 hours ago (1 children)

Ads. I've been online since the age of Gopher. I've gone through every kind of ad or a pop-up you can throw at me. Even though I use an adblock, even without it I can subconsciously filter out ads so well that they won't bother me.

[–] Mouselemming@sh.itjust.works 1 points 13 minutes ago

Hard agree. Ads, what ads? Those are just swaths of color in my peripheral vision. I watch old-timey television too, and those ads are my free time to do whatever else, like pee or get snacks.

[–] Kintarian@lemmy.world 22 points 4 hours ago

I would rather have ads. If I were to subscribe to every website that asked me to subscribe I would be paying $1,000 a month.

[–] helpImTrappedOnline@lemmy.world 15 points 3 hours ago* (last edited 1 hour ago) (2 children)

I wound not mind ads if they met the following conditions (in no particular order).

  • Actually vet them, no scams and viruses.
  • minimal obstruction to what I'm there for. A bildboard on the side of the highway is fine, but when they put in the road, there's a problem.
  • Mix it up. YouTube playing the same ad 500 times in a row is obnoxious.
  • No yelling/loud shit. Play your ad, don't blow out my speakers.
  • If on a silent website, video ads must be auto muted.
  • if I'm on data or a metered network, don't auto play ads and keep the total data usage to a minimum.
  • Medical and health ads aren't allowed. You can have PSAs about conditions and that there are treatment options, but it should your doctor researching and recommending specific medicine not a patient going in with some ad.
[–] NutinButNet@hilariouschaos.com 2 points 2 hours ago

Add political ads to the last one too.

99% of the time it’s either an outright lie or stretched exaggeration of the truth. No one is getting any correct information from a political ad except either side’s specific spin on it and it causes a lot of average people to incorrectly believe they are informed on who and what they are voting on that they don’t need to do more due diligence before heading to the polls.

Also favors rich politicians and more well funded campaigns over less well off politicians and less well funded organizations and causes.

[–] subignition@fedia.io 8 points 3 hours ago

Globally disabling autoplay in my browser brought me so much sanity. It's worth the small fraction of sites that behave badly because of it

[–] Squorlple@lemmy.world 8 points 3 hours ago

Ads, because even though they waste my time, I still have my money. Also:

[–] JubilantJaguar@lemmy.world 3 points 2 hours ago

The question is a bit loaded, since "prefer ads" means you see the content, whereas "prefer paywalls" means you don't.

A fairer framing would have been: "how do you prefer to pay for content?"

Because, contrary to many opinions here, there is a price to pay when you watch an ad. At the very least, you're paying with your sanity. And very possibly you're paying with your wallet too, later, when you buy some product or service you don't really need. If ads didn't work, there wouldn't be so many of them.

Next, in a world where content is funded by advertising, the people who control our tech have an infernal incentive to spy on us - so we all end up paying with our privacy.

Advertising is the lifeblood of consumer capitalism. It's what powers the pseudo-needs and pseudo-desires and status competition that drives all that material throughput of JUNK that is killing our planet. That price tag is gonna be pretty hefty.

Advertising is sheer poison. But paywalls are not the enemy. It is not immoral to pay for things that have value.

[–] kubica@fedia.io 14 points 3 hours ago

I don't like ads, but for paywalls I just close the page like it was a 404 error.

[–] Bougie_Birdie@lemmy.blahaj.zone 11 points 4 hours ago (2 children)

I mean, to be honest a lot of us prefer ads because we use an ad-blocker. I have mixed feelings about either option.

There is such a thing as a tasteful implementation of advertising, but it's very often overdone and a nuisance. So because so many of them are a nuisance, my general attitude is to block everything. If you want to support a particular cause or creator, you can allow filters in your ad-blocker so you only see ads on that website.

As far as paywalls go, it does resemble the traditional newspaper/magazine subscription model. In theory, I don't mind financially contributing to a service I use because it means the service continues to prosper. Practically, these fees are often overinflated and a disproportionate amount of the proceeds go to the executive class. Also unlike newspapers, you usually can't buy just one article, and instead you're locked into another subscription.

[–] jimmycrackcrack@lemmy.world 1 points 4 minutes ago

This is the worst thing about it, they're only offering subscriptions. Newspapers kind of faded away from popular use before I was really old enough to be likely to get them, but I did used to buy some print magazines, they were great. If I had some time to kill or knew I'd be on a flight I could choose to buy ONE issue for one article, and but virtue of my tastes the rest of the magazine would be stuff I'd want to read as well and could come back and read anytime. They often had as in then even though I'd paid and other than the fact that a proportion of the pages I'd paid for didn't have readable material, those were fine too, you just skipped past them. They were "relevant" in so far as they were paid for be advertisers who correctly presumed people who read this or that publication would probably be more interested in these products and services, but they didn't have any ability to literally spy on me in ways that frankly would and should have been illegal using equivalent tools to have done so at the time.

I am not going to subscribe to your random website or online publication because I wanted to read about this one topic and I hate the damn ads that make reading it impossible and require deliberately allowing things that you should never allow on your device for the ads to work how the publisher wants them. This is difficult because it makes me part of the problem, as I'm blocking the ads and either bypassing paywalls or mentally deleting having even encountered the website that presented one to me and immediately closing the page.

To actually help fund the service I'm going to need a way to make ultra small payments of a few cents for individual articles, (probably wouldn't work because of processing fees) or more likely something like a subscription but not to a publication, to a service that will allow access to a range of publications and doles out money to them based on which content I consumed over a time period. It's just not longer realistic, if it ever was to expect me to want to religiously consume media from one specific publisher. This idea kind of sucks for media companies who are currently getting squeezed by social media and search giants and who sit between them and their audience and suck up all the ad revenue for the content they didn't even produce and now with my idea you'd have that and an additional third party sucking up subscription money they would have traditionally courted directly from the consumer but I don't realistically see much of a choice.

[–] Max_P@lemmy.max-p.me 5 points 3 hours ago

Yeah, I used to not block ads but they're so invasive these days. If 2 banner ads pop on at the top and bottom of the screen with a full screen app on top with ads between every paragraph and a PIP video ad on top, yeah, I don't even bother reading the article.

And I sure as hell am not subscribing to a $10/mo subscription because someone linked to a paywalled article either. It's so crazy those sites just assume every visitor is a recurring visitor that might subscribe. Definitely wish there was some sort of micropayment thing, like pay 25 cents to view it or something.

[–] 30p87@feddit.org 11 points 4 hours ago (1 children)

I can block ads 100% reliably, and haven't seen one, except in streams where the streamer had to watch one, or someone else's device, in years. Paywalls are much harder to circumvent and need a whole plethora of extensions and 3rd party sites, instead of just uBlock + FF.

[–] Dot@feddit.org 3 points 4 hours ago* (last edited 4 hours ago) (3 children)

The question assumes that you will have to experience whatever you choose, so without ad blocking, what would you choose?

[–] Linktank@lemmy.today 12 points 3 hours ago (1 children)
[–] Kintarian@lemmy.world 1 points 35 minutes ago

Ga, go outside? No way man 😱

[–] BearOfaTime@lemm.ee 3 points 3 hours ago

You assumed that, along with assuming your binary is true.

If that's what you meant, then that's what you should've posted.

Your binary isn't true, and there will always be ways to block ads.

[–] 30p87@feddit.org 3 points 3 hours ago

Honestly, paywalls. I'll just not use anything not FOSS then. Ads are much more annoying and 99% of times brainrot.

Ads, tastefully. Many websites have too many in too many places, pretty much asking for the viewers to use an ad blocker.

[–] Elaine@lemm.ee 10 points 4 hours ago

Ads. I was born in the 1900s so I’m used to it.

[–] user224@lemmy.sdf.org 6 points 3 hours ago

Ads. If done well, I may even see it. I am talking about the ad just being an embedded GIF with a href set on it so that clicking it goes to the advertiser's site. Simple privacy-respecting ads.

Example: https://lowendbox.com/
Look at the right and scroll down.

[–] atro_city@fedia.io 5 points 3 hours ago

Neither. Give me an easy option to donate. Even better, make it possible to donate based on how many times I visit the website, then give me an overview at the end of the month and let me split my budget.

[–] Kolanaki@yiffit.net 2 points 3 hours ago

I prefer ads because I can block them. 👍

[–] reddig33@lemmy.world 4 points 3 hours ago

I honestly think services like Apple News plus would be worth subscribing to if they didn’t charge so much and didn’t have ads. Having a “newspass” service where you could just pay $5 to bypass paywalls across multiple sites would be worth the money. The problem is that providers are addicted to that sweet ad revenue, so even paying a subscription fee on most sites means you’re still seeing annoying ads.

[–] OpenStars@discuss.online 3 points 3 hours ago

It depends.

Ads for something I use rarely or am not quite sure about.

But I pay for Netflix, and I suppose that's a paywall.

What's super annoying is when a website has both, and they autoplay. Like most news sites, and if you pause Netflix, something else will start playing, with sound even. I want to pay for what I use... but dayum.