this post was submitted on 09 Nov 2023
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Futurology
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Perhaps. But there's only a finite amount of humans with waking hours to watch all this content.
That's true, but the same could have been said for the move from broadcast TV to cable.
Or from cable to streaming services.
And yet what seems to be the case is that the more niche the content, the stickier the audience that gravitates to it.
For a business model that's increasingly built around increasing new subscriptions and decreasing churn, do you think 10 mainstream shows or 100 shows of similar quality with strong niche appeal is going to be more successful?
Companies will find a way to exploit the available resources