Theyre more likely to keep the skin economy alive by making people enjoy the game. It's not like they have no incentive.
But yea I very much agree gabe is not the problem. If every billionaire acted like gabe the world would probably be a whole lot better, even if they'd still waste a lot of ressources. Because at least he hasn't sold his basic human decency for more money, he just spends his insane amounts of money on excessive luxury. And valve actually takes risks on new products, and is content with their store shitting money instead of trying to make it shit money faster like every publically traded company.
Origin is irrelevant, the reality of how it's used today is what matters. Language evolves and slogans are just language.