Nike should have its logo on it, teens will be crazier about it.

Like many, I thought for a microsecond that they actually brought out a new phone model that will fit in a pocket.

But no, of course they didn't. Because why the fuck would anyone want that.

Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?

A sock with straps for ONLY $229.95!

They know exactly how to price products for the Apple gang, any cheaper and no one would buy.

Apple users are so fucking stupid.

checks date

not April 1st

I love this. This is perfect for Apple people.

So, a knee-high sock with a slit on the side. For $230 US.

It looks like the bathing suit that Borat wore to the beach.

Honest question, how do you Apple fans keep supporting this company?

I bet the $9.95 is the production cost.

does it bother apple that it is compatible with all other phone brands?

Many years back, I kept my ipod classic in an old sock to protect it while it banged around inside my bag. My buddy made fun of me for it, little did he know that my sense of fashion was just far ahead of its time.

How are we getting so dumb? Worst of all, notoriously dumb. A bit of "under the surface stupidity" is tolerable, however, we're well beyond the rubicon of stupid.

The boomers were on to something when they called us "darn idiots".

I feel like the people who buy these types of things are trying to fill a hole in their souls.

First off, yes, this is a pretentious sock bag for rich people.. or “aspirational” or design-focussed people, let’s say.

But it makes perfect sense.

1. Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
2. If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
3. Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
4. A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.

The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.

The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.

The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”

I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.

The pattern on the inside is weirdly a lot nicer.

It'll just make idiots even more identifiable

Over two ton for something you could get your abuela to knit you for next to nowt.

Looking at the comments, Im so glad Im not the only one seeing a big sock with strap... lol.

The iScrote?

I can literally crochet this in under an hour.