this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] r0ertel@lemmy.world 26 points 23 hours ago (1 children)

I came here to see if it was the early signs of the demise of YouTube. I secretly want all these content producers to move to a privacy-respecting platform, especially those who produce tech or privacy related content.

Now, for why I don't watch videos anymore, the medium isn't as easily consumed by me. I prefer text. At home, it's noisy and I get interrupted every 90 seconds. I lose interest quickly and fast forwarding isn't as easy as scanning text for a topic shift. My mind wanders on some topics, internally exploring that topic deeper. With text, i can just stop reading. With video, i need to realize that I'm processing a thought and hit pause, then rewind a bit. I get interrupted a lot. On the bus, I need to remember headphones and I hate when people shoulder surf. That's harder to do with text. Give me a plain text RSS feed that I can read anytime.

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[–] Jollyllama@lemmy.world 37 points 1 day ago (1 children)

Lol 90% of comments taking the opportunity to hate on LTT and missing the point of the post. Views are dropping for multiple channels.

Also the LTT hate is mostly "He's so rich and out of touch". LTT is the mass produced TV show for tech YouTube. It's meant to be entertaining and easy to watch for the masses. I like watching most of their videos. Gamers Nexus has its place too but it's a different kind of nerd whose a lil more cynical and obsessed with specs, a lot more niche and it shows in the views.

To each their own.

[–] NewNewAugustEast@lemmy.zip 20 points 23 hours ago (1 children)

Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

[–] Jollyllama@lemmy.world 10 points 23 hours ago

That's what the writers are for. It's a produced show with a personality reading a teleprompter.

[–] chilicheeselies@lemmy.world 20 points 23 hours ago (3 children)

My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

Tv shows rarely (ever?) Last forever. Why should channels?

[–] OctopusNemeses@lemmy.world 3 points 17 hours ago

Wiith how often either someone I know or some random user is like, here watch this. And it's anywhere from 15-60 minute video. How many hours day do you think I have. Just sum up what you're trying to show me in a few sentences.

It's like the 21st century version of useless work meetings.

This didn't need to be a meeting.
This didn't need to be a Youtube video.
This didn't need to be a podcast.
It's oversaturation.

Same goes with podcasts. I'm sure we're past peak podcasting too. Everyone and their dog has a podcast. 99% of them are private conversations that have no reason for existing as podcasts. People are recording a random conversation about nothing and calling it a podcast episode. Just stop.

I don't even watch so many hours of TV shows. I have maybe two or three shows I'll be watching at any given time. That's like a few hours a week. The algorithmic content pushing has lost the plot. They expect us to be robotic content consuming machines 24 hours a day, seven days week. I have to eat and shit and earn a living so I can continue to sustain my physical existence so I can consume content. I suppose this is the natural end goal of adtech companies like Google. A tireless soulless machine that devours humanity.

Much of the content has become useless fluff. A good chunk of Youtube videos and podcasts are just friends bantering or cackling over inside jokes. Like why am I listening to this noise being blasted from my headphone to my ears. I'm over it.

[–] JohnEdwa@sopuli.xyz 8 points 23 hours ago* (last edited 23 hours ago)

We do, but in the last decade youtube has doubled its yearly user count to something like 2.5 billion. That's a lot of more people-hours to spend as well.

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[–] Montreal_Metro@lemmy.ca 4 points 17 hours ago
[–] ProgrammingSocks@pawb.social 40 points 1 day ago (2 children)

Eh. I lost any interest I had with Linus after the whole Gamers' Nexus thing, and I'm definitely staying away after hearing what Louis Rossman had to say about the guy.

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[–] boaratio@lemmy.world 4 points 17 hours ago (1 children)
[–] scala@lemmy.ml 4 points 16 hours ago
[–] kepix@lemmy.world 28 points 1 day ago

the channel has lost its charm. its just puking out videos, but there is no content. no real hardware tests. only drama and clickbait crap. he has lost the techsavvy part of the viewers on his tech channel with pushing garbage into everyones face.

[–] fox2263@lemmy.world 68 points 1 day ago (44 children)

YouTube is hostile to viewers unless you pay them £20 a month.

It’s like 15 ads per 2 mins screen time with 2 being unstoppable and 1 being 3 minutes long. Slightly exaggerated but not far from the truth. It’s horrible. And they slow everything down too, the main video fake buffers whereas when you’re in premium it doesn’t.

I didn’t mind paying a fiver but had to do it via the moon to get it cheap but now they have stopped that.

[–] idefix@sh.itjust.works 32 points 1 day ago (5 children)

They are using automatic dubbing by default here in France! I was horrified the first time.

[–] Appoxo@lemmy.dbzer0.com 21 points 1 day ago (1 children)

After some time it "learns" you don't want it.

But what grinds my gears instead are auto-translated video titles.
Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.
Annoying as fuck but managable.

[–] leftzero@lemmy.dbzer0.com 8 points 23 hours ago

Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.

Google has always made it extremely clear that they don't believe it's possible for the human brain to know more than one language, and that anyone who claims to know more than one is a liar and a witch and has no place in their platforms.

[–] CosmoNova@lemmy.world 10 points 1 day ago

It horrifies me as a German. They also get titles, descriptions and comments wrong all the time. It legitimately doesn't work.

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[–] aeternum@lemmy.blahaj.zone 22 points 1 day ago (4 children)

for Android (TV): smart tube next

For a browser (Firefox): ublock origin.

Have not seen an ad in years, and i have not paid a cent to youtube.

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[–] tang999@lemmy.world 81 points 1 day ago (3 children)

I used to watch LTT all the time. I stopped watching some years back after he installed a six figure Wi-Fi system on his "estate." I had enjoyed watching a relatable everyman review computer hardware, and more often than not break things. I didn't sign up to watch a millionaire dick around with exotic tech in his McMansion.

[–] Holytimes@sh.itjust.works 48 points 1 day ago (3 children)

Doesn't help he has actually gotten dumber over the years.

He very clearly has fallen out of touch and basically is just a personality at this point.

So your not even watching a tech enthusiast millionaire dick around with things.

Your just watching a rich white dude dick around with tech and his company.

[–] slaneesh_is_right@lemmy.org 20 points 1 day ago (2 children)

I always hated his "oh no i hope i don't drop this expensive thing that you peasants can hardly afford... Oh i dropped it' schtick. People cheered him on like aome village idiot. At some point he said he feels like he's pushing expensive unnecessary stuff to people who can hardly afford it and he wants to stop doing it. But he never did. He's doing tech reviews and i assume a podcast, because everyone has a podcast, and his studio is ABSURD. I watched some other video where they needed something from the LTT studio and they even commented on how fucking big his operation is. He had rooms there he didn't even know existed. I stick to the opinion that he's just a slimy rick man, nothing else.

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[–] Redex68@lemmy.world 23 points 1 day ago (4 children)

The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn't changed. They're more or less making the same amount of money from half the amount of reported viewers.

[–] leftzero@lemmy.dbzer0.com 12 points 1 day ago

They're more or less making the same amount of money from half the amount of reported viewers.

This would pretty much confirm that they've stopped counting viewers who use adblockers.

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[–] Tollana1234567@lemmy.today -1 points 10 hours ago* (last edited 10 hours ago) (1 children)

isnt well know he had incident with a former employer over something like last year? the sub/fans are all just shilling/meming for him. isnt his shtick all just reaction videos on various tech items.

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[–] wabafee@lemmy.world 18 points 1 day ago* (last edited 1 day ago) (2 children)

My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.

[–] 123@programming.dev 15 points 1 day ago (5 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

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[–] Rekorse@sh.itjust.works 10 points 1 day ago

I agree, people forget how fake the internet is.

[–] CatDogL0ver@lemmy.world 2 points 17 hours ago

The problem is those channels are very similar. I get tired of hearing the same thing again and again. There is really no need for weekly news

[–] shortwavesurfer@lemmy.zip 147 points 1 day ago (19 children)

What would make me really happy is if viewership across YouTube entirely was down because people were getting fed up with YouTube and shifting to alternatives.

[–] scarabic@lemmy.world 1 points 12 hours ago

Been paying for Nebula for years, but their app has a long way to go.

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[–] dinckelman@lemmy.world 72 points 1 day ago (11 children)

He will look for answers literally anywhere, except for within.

The tech scene is just not as interesting anymore, and the stuff he specifically covers is even less interesting. But the bigger issue is that everything LMG do is just corporate jank. It was fun when it was home garage jank, with 2 employees, but now it's just miserable and frustrating. And thats not even taking any of the interpersonal issues, or legal drama from recent history

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