My favourite tip take your time. Start with the boring life. The danger about online dating is to meet a walking soviet-parade of red-flags, not to meet a vampire who want to suck your blood. Spending a night camping in the wood is pretty fun, what you really fear is to be snitched on and get fined for "illegal camping" and an unplanned thunderstorm can definitely turn a fun evening into a bad experience, nobody really fears the witch from the woods, it's a talefor kids isn't it ?
Then once you took the time to play some "normal" elements, slowly put some uncany elements, a_ctually while you've feel like you spoke for hours with your date your watch tells you only 5 minutes passed, and your coktails are still full_. The night camping was pretty fun, but why is the forest so silent in the morning.
This help ensuring that there is a strong link between Player and character, and avoid falling in the comedy horror where fighting Zombie with blood up to knee is the new normal (Note that comedic horror is a genre by itself, and can be pretty fun to play too, but it's different than real horror)