this post was submitted on 11 May 2025
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They had one years ago called Vine.
I remember that being an ok way spend a smoke break, I couldn't imagine living on it the way people use shorts/Tik Tok. The algorithm must be way more intense now.
I get what you're saying but Vine was an independent company that got bought by Twitter then killed.
I was thinking that Google should make their own app called YouTube shorts and take on tiktok that way. Google/YouTube is trying to have an all in one app, the problem is that muddies the waters and when you stand for everything you stand for nothing. Not to mention that YouTube spent years promoting longer for content and that's what the user base thinks of now when you say YouTube.
You can play off the YouTube brand with a separate app and still get the branding boost. But actively muddying the waters and annoying your user base is just.... well I would say bad business.... but given their track record, it's pretty on brand for a Google property.
Ah, I'd forgotten that Vine was independent at first. Thanks for the correction.
It happens, I wouldn't even want to count how many times I've mixed up my facts in the last year. I have no idea why, since I never used Vine, but it's history is a useless factiod that is forever stuck in my head.
Instagram'd algorithm, at least, will prioritise reels over everything else - leading a lot of accounts to post still images as "reels"