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I think the answer is obvious: Tate tells them "you're awesome". No one else is doing that. People seek validation.
This is the short of it. Tate explains in no uncertain terms that society is to blame for the insecurities they feel, and provides an easy answer on how to fix it that kind of works, because it emulates self-confidence.
I mean it's right wing politics in a nutshell
Dupe fools with simple, comforting lies over complicated, uncomfortable truth. If people don't understand reality they can't change it.
And organized religion, as well.
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That was a conversation I just had with someone today. They did not appreciate my saying so.
I think it's another message. Tate says "The world is fucked up" and then proceeds to say "I have the secret, if you want to make it in this fucked up world you have to be tough, uncompromising, domineering, cheat, and act like me" and "you're a sucker and a cuck if you don't do what I say". First message sets up the world, 2nd sets up a """""solution""""" to success that only a "few" people know, and the final thing is him attempting to make anyone who believes otherwise look weak which gives any of his followers the ability to a) feel a sense of superiority and b) make fun of others for being "weak" or "cucks" or "betas" or whatever.
To me his message is closer to "you're a useless piece of shit, but i will help you become the strong man that women love. If you listen to me and work hard you will have a family and be happy. Fuck the world and society they lie about what you need to do to keep you docile and weak."
He also has a lot of stuff about embracing all the masculine traits that society hates like aggression and psychopathy. Then just general unhinged statements that contradict his core message and no one notices because cult