this post was submitted on 04 Feb 2025
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Mildly Infuriating

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[–] Quill7513@slrpnk.net 29 points 1 day ago (1 children)

this is an act of desperation by the digital ad markets. they have to innovate new types of ad to sell because more and more the only ads that actually work even a little bit are personal testimony and billboards, neither of which the digital ad markets actually sell. we are currently experiencing an economic collapse in the advertising space which is driving the ad markets to use their propaganda machines for less and less scrupulous purposes. ever wonder why there's so much right wing bullshit in your youtube ads now? because that shit didn't sell razors or soap or mattresses or whatever. but it CAN make people very scared and upset

[–] abbadon420@lemm.ee 2 points 22 hours ago (2 children)

Well, that's simply not true. Ads are very effective and it still holds true that businessses get an almost guaranteed return on investment in ads.

[–] Quill7513@slrpnk.net 4 points 22 hours ago

read the subprime attention crisis. ads markets have gotten extremely uneffective

[–] Aurora_TheFirstLight@lemmy.blahaj.zone 4 points 22 hours ago (1 children)

Neither of you are giving proof so I choose to believe that ads work

[–] Quill7513@slrpnk.net 5 points 20 hours ago
  • subprime attention crisis
  • nico neumann's 2019 talk at programmatic i/o
  • "data suggests surprising shift: duopoly not all-powerful" eMarketer 2018
  • financial markets and online advertising: reevaluating the dotcom bubble
  • "wanamaker was wrong-the vast majority of advertising is wasted" forbes 2016
  • "56% of digital ads served are never seen, says google" AdAge 2014

to start