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I do recommend watching the video, it’s a lot more egregious than you might think.
Say that you’re watching an LTT video, and they say that they have a sponsored affiliate link in the description for a product you want to buy.
By clicking that link, you’re basically saying “Thanks, LTT! I hope you get commission off this sale for me, for bringing it to my attention”. Otherwise, you could just go to the site directly, and bring up the product without any affiliate link backs.
So you’ve click on the link, your browser opens up and takes you to the store page with an LTT affiliate link cookie set.
ANY interaction with the Honey pop-up (even clicking ‘Got It!’ when it says that there are no coupons available) will overwrite the cookie to PayPal (Honey’s parent company).
Additionally, Honey works in conjunction with stores to only show certain permitted coupons, even if end users submit better ones. e.g. it might only show HONEY5 for a 5% discount, while there might be a valid BLACKFRIDAY20 coupon code available that aggregation sites show.
There’s also meant to be a Part 2 to this coming out soon, I believe? So there’s probably even more to this story than we know so far.
From the preview, I'm guessing honey is shaking down retailers. If someone hasn't partnered with them then they'll do what's on the tin, apply the best coupon available. They tell the retailers they'll stop if they agree to a partnership.