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Frostpunk creators cancel "Project 8" and lay off staff amid concerns that "narrative-driven, story-rich games" don't sell
(www.rockpapershotgun.com)
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What doesn't sell are the games that don't have a well written story or well-written characters. Or the games that their developers themselves don't have any passion or interest in, games just made to please shareholders.... Or games that get preachy on issues without proper care...