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You don't think Apple could? (Not that they want to)
No, even if they wanted to, they have no expertise in UGC and they don't have the infrastructure to do any of that
https://en.wikipedia.org/wiki/QuickTime?wprov=sfla1
Quicktime was awesome. They could revisit what worked well about it.
They have deep deep pockets and could throw money at it if they wanted to be come after the market.
They already have a zealous fanbase that will ignore flaws.
I think they could do it, if they wanted to. Would take time and they would have to bleed money for a while, anyone who tries to take on youtube would have to though
They can't even get Apple TV to work correctly on a mac.