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I read "it's dying" by people on Discord and Reddit all the time, but the numbers prove otherwise. It's been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying "who uses Facebook anymore lol" is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
Easy answer: Boomers
That's not true though.
Source
It’s interesting how males spend more time there then females too…
Yes, I would have actually expected the exact opposite.
Females are an overwhelming majority on Instagram.
People who don't know how to set their age?
active users, or just users with accounts they haven't logged into since the pandemic, when it became a cesspool of neo-nazis and anti-vax crazies?
People spend more time on Facebook than any other social platforms: https://sproutsocial.com/insights/facebook-stats-for-marketers/
that doesn't really answer my question
edit: any attempt to look into the background of Sprout Social or its founder/ceo, Justyn Howard, just leads into a feedback loop of Sprout Social marketing material-- very suspicious. Until i can get something from a reliable and independent source about who they are and why i should trust what they say, any information from their site is AFAIK untrustworthy.