alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”
Cashier (sketched): “Sir, this is a Wendy's”
this post was submitted on 28 Feb 2024
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I actually like Wendy's, but if they implement this at my local store I'm boycotting. The cost for you to make the food per item doesn't fucking change if there's 1 person in line or 100, just the wait time. It's pure profiteering.
The effort the employee has to put forth to meet demand changes during a rush, not that they will see a penny of the higher revenue they are directly responsible for generating.
It changes in that there are economies of scale involved. It actually becomes cheaper and more efficient for the company to make 20 cheeseburgers at once than just one. That’s why this surge pricing thing is a joke. Would the company really like to introduce friction to customers buying more food?
Only way I can make any sense of it is to try balance the day. Get more business on quiet time, and less on rush hour. But I don't get how it would make any sense from the business perspective since usually you'd want to optimize for the rush hour, not push customers away with higher pricing
Because people just show up at rush hour for shits and giggles, and not because that's their non-negotiable lunch break or their trip home. This is a stupid move.
I'll just demand everything be made to order and be fresh. I encourage everyone to do the same and tank their numbers. If they're going to charge extra during peak hours then you bet your ass I'm demanding fries fresh out of the frier and burgers right off the grill. I can wait 3 minutes for the fries.
That’s how you end up with spit in your burger.
And a lawsuit. What's your point?
^ This.
Forget to switch accounts there bud? I know where the two downvotes came from. Another troll to block.
What exactly are you accusing me of?
But are they paying the employee more?
Hahahahahahahaha hahahahahahahaha haha!
I like Wendy's also and this really fucking torques my tacos. Well, fuck them. I'm not going to be ripped off because I choose to eat at a popular time of day.
Their employees thank you. They don't wanna make your rush hour burgers.
What happens? They change the prices throughout the day?
They announced they will be switching to surge pricing. If there are a lot of people trying to get burgers, they'll increase the price of burgers.
But will the employees see surge pay for handling so many customers at once?
LOL!
No, but the floggings will increase.
Fucking LOL. When are we going to start rioting against all this bullshit?
Rioting won't work, you talk with your money. The only thing capitalism cares about is your labor and consumption....that's it.
My money said "string them up from the streetlamps" so I guess we doing that.
Narrator: they didn't
Let's put "surge pricing" in quotes to make it clear that it's some bullshit they just made up.
Back in my day we called it price gauging. Not sure what this surge price bullshit is. They are trying to steal my nostalgic feeling for surge to make it ok?
Ah, Surge...
Wasn't surge basically the diesel version of mountain dew? I vaguely remember trying it once and not caring for it.
I mean, I don’t think the entire concept is flawed. I want to wait and see what it actually means - especially if it’s cheaper to grab food outside of surge hours.
I understand it likely won’t be, but I won’t damn them until we have more information.
you really don't understand how corporations work, do you.
It’s not impossible.
It’s not probable, but why not wait to damn them?
I say why wait
Even if it started out that way, where "surge" pricing is current pricing and "off-surge" pricing is cheaper, leading to consumers paying less overall, it won't stay that way. It would only be that way to prime consumers mentally to accept that dynamic pricing. After which they'll slowly increase prices, 10 cents or whatever every month. Soon enough it'll cost more and the corporation can brag about how it increased profits again this quarter. Remember publicly traded companies are legally obligated to maximize profit - the only time they aren't doing so is when they're burning money to prime consumers to accept bullshit or building a captive base, in order to eventually maximize profits.
Because in the last 5,000 price hikes there has never been a decrease in pricing. There's a bit of a trend. Corps are always guilty until proven innocent. Hint: they're never innocent.
because there's no need to wait, corporations are predictable... it does not matter how much they say they care about quality or the consumer. they will fuck over every single person on the planet at a moment's notice if it means 0.15% additional profit.