Actually, social media work the opposite: each has to offer a unique social "challenge" to become popular. In X, you have to write an interesting post with hard constraints in length. In Instagram, you have to publish beautiful photos. In TikTok, you have to publish funny short videos.
Until now, open source has provided innovative technical solutions but zero innovation in term of "social interaction".
Oh, yes, really... The problem now is that someone in Russia may be forced to believe the Special Operation in Ukraine is actually a war where civils die daily...