TL;DR (from a quick read through) :
The app is inkarnate, the CEO announced they're planning on allowing creators to put AI Generated content on their marketplace, with AI labels.
This plus price hikes means a bunch of people are cancelling their subscription.
What if it's some system where you buy a server system in a box with everything pre-installed, you can use it as a console game box, and when not in use it's a game streaming server to other players (like Geforce Now), and it pays a bit in your steam wallet.
So it would be a Mainframe, without the Main as it's distributed, hence a Frame
o7