It's basically an American restaurant themed around being a rustic country general store. It has a shop at the entrance for buying shitty little knick knacks among a few other things.
There isn't really anything good about it. It was founded by a shell executive so that they could have a restaurant chain by gas stations which makes sense based on the one near where I grew up. Recently they changed the logo and American culture is brand worship so the chuds are very upset.
Also, kkkracker barrel.
Everything only lasts a few days in the news cycle of the modern spectacle. He will live on in the ramblings of our racist uncles though.