I'd bet money it's the soccer industry.
They are raising prices obscenely and more people are moving to alternative sources to watch it. Those sources are generally IPTVs and the industry is bleeding subs a an allarming rate because (according to them) piracy. Of course, the fact that in countries like Italy, a soccer sub goes over 60€ a month and can be closer to 100€, is not to blame for the users turning to iptvs...
A supermarket I go to sometimes around a year ago decided to "reorganize" everything. The first day I went there after the reorganization I almost suffered a meltdown. You know where they put the biscuits and cookies?
You guessed it! In the same aisle than stationery and printer ink. I am not kidding, the psychopath who did this, for some reason decided that printer ink was somehow related to breakfast biscuits.