this post was submitted on 28 Feb 2024
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alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”

Cashier (sketched): “Sir, this is a Wendy's”

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[–] empireOfLove2@lemmy.dbzer0.com 104 points 8 months ago (10 children)

I actually like Wendy's, but if they implement this at my local store I'm boycotting. The cost for you to make the food per item doesn't fucking change if there's 1 person in line or 100, just the wait time. It's pure profiteering.

[–] Death_Equity@lemmy.world 59 points 8 months ago (3 children)

The effort the employee has to put forth to meet demand changes during a rush, not that they will see a penny of the higher revenue they are directly responsible for generating.

[–] phoneymouse@lemmy.world 31 points 8 months ago (8 children)

It changes in that there are economies of scale involved. It actually becomes cheaper and more efficient for the company to make 20 cheeseburgers at once than just one. That’s why this surge pricing thing is a joke. Would the company really like to introduce friction to customers buying more food?

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[–] agent_flounder@lemmy.world 34 points 8 months ago (1 children)

I like Wendy's also and this really fucking torques my tacos. Well, fuck them. I'm not going to be ripped off because I choose to eat at a popular time of day.

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[–] Anticorp@lemmy.world 13 points 8 months ago (1 children)

What happens? They change the prices throughout the day?

[–] jws_shadotak@sh.itjust.works 39 points 8 months ago (5 children)

They announced they will be switching to surge pricing. If there are a lot of people trying to get burgers, they'll increase the price of burgers.

[–] empireOfLove2@lemmy.dbzer0.com 55 points 8 months ago (1 children)

But will the employees see surge pay for handling so many customers at once?

LOL!

[–] SpaceNoodle@lemmy.world 21 points 8 months ago

No, but the floggings will increase.

[–] Anticorp@lemmy.world 14 points 8 months ago (3 children)

Fucking LOL. When are we going to start rioting against all this bullshit?

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[–] Mr_Blott@lemmy.world 44 points 8 months ago (8 children)

If you still frequent an establishment that does this, you're the problem

[–] madcaesar@lemmy.world 10 points 8 months ago (1 children)

Do you know what sucks about there being SOOOOOO many people? It's that there's always a certain percentage that are morons and they still go for shit like this, ruining it for everyone else.

[–] Rodeo@lemmy.ca 11 points 8 months ago (2 children)

It's an interesting spin on the tragedy of the commons. There's no public or shared resources here, but the few are still ruining it for the many.

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[–] asteriskeverything@lemmy.world 41 points 8 months ago

I feel like this is one of those memes that in the future historians and sociologists will use to gleam context and the human element to major life periods after the collapse of society as qe know it.

Shit I mean lul

[–] Kerb@discuss.tchncs.de 38 points 8 months ago (3 children)

maybe some day someone will implement hamburger futures

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[–] davidgro@lemmy.world 38 points 8 months ago* (last edited 8 months ago) (2 children)

Watch me predict the future: There will be sites/apps that monitor prices so you can order at the least expensive times.

The restaurant chains will sue those sites/apps.

[–] LemmyKnowsBest@lemmy.world 11 points 8 months ago (3 children)

Kinda reminds me of the GasBuddy app that informs customers of varying gas prices in their area, and of course GasBuddy realized how much power they were weilding with this app, and has sold its soul to the devil and now incorporates customer psychological manipulation & data mining into the app.

[–] Landless2029@lemmy.world 7 points 8 months ago

Yeah... I was an early adopter of GasBuddy and kept my locals up to date. Made more people use it and it was great for a bit. Then enshittificaiton happened... Big corps pull a bait and switch. Small companies sell out...

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[–] frunch@lemmy.world 9 points 8 months ago

That's gonna be the dumbest lawsuit, which means it's very likely to come to pass

[–] ramble81@lemm.ee 37 points 8 months ago (2 children)

So what happens if the price changes while you’re waiting in line? Will they post the prices to the last car in line or do you have to wait till you get up to order. What about drive throughs that don’t have enough space for someone to get out of line? Are they gonna try to guilt people into paying whatever price they’re given?

[–] Mrderisant@midwest.social 10 points 8 months ago

Yes they will guilt you. The McDonald's in my town has it so you can't get out of line once you reach the signs with the prices. If you don't have it memorized and realize you can't afford it... well sucks to be you

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[–] samus12345@lemmy.world 29 points 8 months ago
[–] dangblingus@lemmy.dbzer0.com 28 points 8 months ago* (last edited 8 months ago) (2 children)

As long they don't keep the "lowest price" the regular base price, this does have the potential to disrupt fast food purchasing habits. Imagine people always trying to game Wendys to see if they can get the burger cheaper, you'd theoretically see a sine wave develop over a month or so. Then that sine wave would translate laterally as time further progressed and people adapted to the shifting surge pricing. It also has just as much likelihood to ruin Wendy's sales, but time will tell.

[–] Revonult@lemmy.world 10 points 8 months ago (1 children)

The fluxuations will be dampened by the fact people get hungry around 12 and 5. When people are able to buy food (lunch breaks and end of work day) will also limit such fluctuations. Maybe a sine wave will form but there probably isn't enough people with the ability or forsight to try and game the system.

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[–] pseudo@jlai.lu 8 points 8 months ago

Also, if they start to sell cheaper that what use to be the regular price in off-peak hours, it could attract some people.

As long as they are transparent about which hour you'll find which price, that's not so much a problem for the customer. But transparency is important, I don't want to see the illegitimate son of Wendy's and SNCF pricing algorithm. Never.

[–] Pantsofmagic@lemmy.world 27 points 8 months ago (4 children)

If your mom did surge pricing she could buy the whole Wendy's franchise.

[–] TxzK@lemmy.zip 21 points 8 months ago

But she wouldn't because professionals have standards

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[–] demosthememes@lemmy.dbzer0.com 24 points 8 months ago (1 children)

Steps to creating your own "Bullish Burger" Stock Market

  1. Bulk order just before peak,
  2. Resell those orders as demand rises.
  3. Profit
[–] Kerb@discuss.tchncs.de 17 points 8 months ago* (last edited 8 months ago) (2 children)

that might not be entierly legal,
you cant legally sell onions on the futures market since 1958

[–] CobblerScholar@lemmy.world 13 points 8 months ago (1 children)
[–] Corkyskog@sh.itjust.works 7 points 8 months ago* (last edited 8 months ago) (2 children)

The Onion Futures Act is a United States law banning the trading of futures contracts on onions as well as "motion picture box office receipts"

Lol. Wut?

[–] Kerb@discuss.tchncs.de 6 points 8 months ago (1 children)

in 1956 some guy sneakily trough shell companys and such stuff, used the futures market to controll 98% of the onion suply and screwed over a lot of people.

the onion futures act was the goverments absolute brilliant idea for a fix.

i have no idea what the box office receipts thing is about

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[–] Got_Bent@lemmy.world 21 points 8 months ago* (last edited 8 months ago) (1 children)

I've already long since acquired a severe case of app fatigue to the point that I refuse to order from a place if I'm required to download an app to get whatever price.

Now I'm going to have in person timing fatigue.

You could argue that happy hour is surge pricing already in place, and I suppose that's true, but the perception is that it's a lower price than regular.

Wendy's is presenting this as a higher price than regular.

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[–] Roflmasterbigpimp@lemmy.world 12 points 8 months ago (1 children)
[–] LifeOfChance@lemmy.world 30 points 8 months ago (1 children)

Wendy's will be using surge pricing to increase their prices when it's busy.

[–] Roflmasterbigpimp@lemmy.world 7 points 8 months ago

Thank you :D

[–] Mediocre_Bard@lemmy.world 9 points 8 months ago (1 children)

Like, is this a self-imposed excise tax? Too many people in line! Let's knock the poors out since our food is unhealthy. (I know that I am conflating an excise tax with capitalist class aggression, but I'm tired, so whatever.)

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