(Westlake, OH) American Greetings Corp (AM) stock is trading higher after hours, following the announcement of a new partnership with Ruger Firearms to produce etched shell casings, following the recent trend in both assassinations and mass shootings. The announcement has drawn praise from investors, who say innovations such as these could help American Greeting eclipse their primary rival, Hallmark.
Twenty-four generic greetings have been announced, with more to come in the following months. Firearm enthusiasts can look forward to slogans such as “hello, deer,” “miss you… not,” and “this round is on you” being ejected from their weapons starting in November.
Gun control groups point to some of the phrases with concern. They note that “we will always be together” sounds much less threatening on a greeting card than a shell casing.
Some firearm enthusiasts also express concern about the new casing, but more focused on whether they are more prone to jamming, and whether custom rounds can be ordered with other sayings.
The trump administration embraced the idea in an announcement, and stated they also are only a few months away from a bullet release of their own. The “trump bullet” will be 24 caret gold, and have the president’s signature on the shell casing. “Every one of these bullets will have my name on it,” the president said at a golf outing, while his secret service nervously looked on.