"Celine Imart, the French member of the parliament who led the initiative..."
Of course it was French-led!
this post was submitted on 10 Oct 2025
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Well I think this law could be fine, depending on how far exactly it goes. I don't really think it's appropriate to call vegetarian products "bacon" or "steak", however "burger" is already generic enough (you can have a beef burger, chicken burger, or veggie burger). In the article image, it says "cooks like ground beef" which should also be ok. A "pattie" is also not necessarily a specific type of meat. Hell, I even take offense at "turkey bacon" - the point is that it is intentionally misleading.
Aldi here are selling plant based products like "no chicken burger". It's literally saying there's no chicken. I wonder if that will get banned.
Depends on how exactly it's presented. There's a fine line between saying the product is a substitute for something, and misleading people into thinking it is the thing. Like the OP picture, it says "cooks like ground beef", which is okay in text, but on the box "cooks like" is white text on a light colour background, as if to create the possibility of you glancing at the packaging and only seeing "ground beef".
If it's just "No Chicken", that's fine, but if it's like ^no^ CHICKEN then maybe not.
Damn I better go stockpile pea-based mince(d meat).
(If you haven't tried it before, seriously, do. There's so many (traditional) recipes with minced meat for which this is a 1:1 replacement, it opens up an entire new world of cooking for vegetarian/vegan kitchens.)
Meat lobbyists forcing regulations on products that threaten the meat industry.
Nothing will meaningfully improve until the rich fear for their lives
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(7 replies)
Imagine people ordering a "lentil burger", "soy burger", "plant burger", "bean burger", or "chickpea burger", and receiving a vegan meal.
Can you imagine how shocked and deceived, perhaps even violated they may feel? The horror!
Luckily the European Christian Democrats protected European citizens from this huge and common problem instead of, oh I dunno, helping European industry with the energy transition or end a genocide. They have their priorities straight here.
Or maybe, just maybe, this is another attempt by a panicked industry to slow down the transition to a slightly less cruel food production system and these politicians are earning some side money?
EDITED for tastefulness of words. The only words I changed are the only ones that OP quoted and responded to below. The rest of the message was ignored. I actually learned a valuable lesson today, thanks Felix!
"slightly less cruel" that is a gross understatement. The comparison is night and day.
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When has โburgerโ or โsteakโ ever exclusively meant meat from an animal? This sounds like political corruption to me. Somebody is getting paid for turning this linguistic gaslighting into law.
A โburgerโ has always been a mince patty of any kind and a โsteakโ is a thick slab of something. The default assumption may be meat, but it has never been exclusive.
Edit
OP appears to have a serious problem accepting facts. Itโs disappointing given the number of upvotes Voyager shows for them. I suppose nobody is perfect.
I agree that burger has always been agnostic, but steak should really just be meat. Etymologically, it was always meat roasted on a stake. Similarly, bacon should just be a specific cut of pig meat, not turkey. Both of these are intentionally misleading marketing - with bacon it's even so when they're using different meats, let alone vegetables.
Intentionally misleading people through advertising, in order to get more sales, is wrong.
And don't get me started on American "biscuits" that are not cooked twice. They're savoury scones.
I mean... I kind of agree with you, but at the same time... Come on, the things have green packaging and "vegan" or "vegetarian" plastered all over the print. Not to mention they're being sold in separate sections in stores, not where the meat is.
You need to really not be paying attention to get "tricked" by this.
Yeah but you shouldn't have to be ever-vigilant against advertising. The government is supposed to regulate against businesses trying to trick people.
Like the OP picture, the box says "cooks like ground beef", which is fine when you read it all, but the font colour is almost trying to hide "cooks like" such that at a glance you might only see "ground beef" and pick it by mistake. That's very borderline, at least.
And while major supermarkets have vegetarian sections, smaller shops might not have such an obvious separation. You can't justify the packaging by where the product might be shelved.
the font colour is almost trying to hide โcooks likeโ such that at a glance you might only see โground beefโ and pick it by mistake
Then regulate against that, not against calling them "burger patties", or something. I mean, the choice of the image is especially weird considering "burger patties" never mention meat specifically.
And while major supermarkets have vegetarian sections, smaller shops might not have such an obvious separation
They do, because you're not allowed to mix food products types in the EU. Meat MUST be separate from cheese, cheese MUST be separate from vegetables, etc.
Yes but are there regulations on meat being separated from meat substitutes? Would we even want that? I think it could be better to have all the burgers in one place, so long as I can clearly tell beef from pork from veggie. And should the laws on packaging rely on compliance with other laws? It's the other way around - if the packaging is clear and appropriate, where things are placed doesn't matter.
Cheese being separated from other things is more about hygeine. And even then, it isn't 100% - you can buy meatballs with cheese in them. Maybe there's some sterlisation requirement to make that okay? I don't know.
I agree that burger should absolutely not be regulated as a meat only product. Just like how a pizza doesn't have to have plain tomato sauce.
I did some digging to try and find a primary source, the actual vote is here (Ammendment 113, just search the page for "burger"). If you take burger and hamburger out of the list I'd have no issue.
Hopefully when the EC (ie the competent lawyers, rather than populist representatives) take their pass at this they'll trim the list down.
Yes but are there regulations on meat being separated from meat substitutes?
Yes, because meat substitutes are not meat, therefore they cannot be stored with meat.
Would we even want that?
We already have it.
I think it could be better to have all the burgers in one place, so long as I can clearly tell beef from pork from veggie
You already can. The veggies ones have big "veggie" letters on them.
And should the laws on packaging rely on compliance with other laws? Itโs the other way around - if the packaging is clear and appropriate, where things are placed doesnโt matter.
The sanitary implications of meat stored with non-meat products has much farther reaching consequences than a random person going "ah, oops, I accidentally bought veggie burgers". Which, again, can only happen if they don't bother looking at the package they're grabbing.
And even then, it isnโt 100% - you can buy meatballs with cheese in them. Maybe thereโs some sterlisation requirement to make that okay? I donโt know.
I'm not talking about ready-made meals or other meal types. I'm talking about "raw products". Things like "meatballs with cheese" are not a raw product and you won't find them in the meat fridge, they'll be with the frozen meals section - with the pizzas, fries, deep-fry veggies, etc.
You expect this from Texas but are shocked and disappointed when it's the EU.
now i can't get dino nuggies cause there's no dinosaurs in them :(
If they're made from chicken, which like all birds are literally extant dinosaurs, then yes there are!
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Fuck the meat lobby. Plant meat is the real deal!
I was going to disagree with you based on etymological pedantry, but it turns out the Old English "mete" just means "food" so now I have to agree with you based on etymological pedantry.
Fuck's sake, 2nd time that's happened to me in this thread. I thought steak should just be beef, but it turns out:
The word steak was written steke in Middle English, and comes from the mid-15th century Scandinavian word steik, related to the Old Norse steikja 'to roast on a stake', and so is related to the word stick or stake.
I don't even want to look up bacon now, I need to believe that it should just be pig.
Just like how the rules forbidding plant milk to be called milk make no sense. Plant milk has existed for many centuries.
"Plant milk" could be a bit like "berry" though, in that as we have consolidated and rationalised our definitions it falls out of it. When we tried to come up with a clear idea of what a "berry" is we ended up excluding almost everything that has "berry" in the name. Like how tomatoes are fruits by the technical definition of a fruit.
Except for the fact that the reason plant milk is being excluded is entirely commercial lobbying, rather than a scientific or rational definition.
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What a wasteful non issue. Then again, wastefulness suits the meat industry and it's lobby very well
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