Yes, this will definitely protect farmers. I mean, it won't, but at least they will FEEL like it protects them.
People eat veggie burgers for a reason, and it isn't because they think it is actually meat. You can call it whatever you want.
this post was submitted on 08 Oct 2025
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Like what is the problem? Hamburgers don't have any ham in them.
a hamburger refers being in the style of, or a resident of hamburg Germany.
A burger should only be allowed to refer to the residents, or styles of, any legally defined Burg- ie a german walled town or fortress.
Hamburg should claim a DOC for ground beef, like champagne's for sparkling wine.
Although that might be disingenuous, as a practice of making the minced beef steak into a sandwich wasnt developed until the dish made its way to america.
Imagine if the term hamburger was under the protected designation of origin, just like feta cheese and champagne. You couldn’t produce hamburgers anywhere besides Hamburg. The rest of the world would have to call them something else, like beef sandwiches.
Only sandwiches made by by the Earl of Sandwich are allowed to be called sandwiches. Y'all just eating savory bread cake.
LOL, how about we just call it meat bread instead.
Fun fact, there is an ancient Roman recipe for hamburger (though they didn't call it that). Apparently it was a common street food.
It would have been pretty weird if they did call it a hamburger, though.
Ich bin ein Hamburger!
Okay, fine then. Hamburg, NJ can claim it.
The farmers and Big Agriculture are afraid. Meat is getting expensive and vegan alternatives are getting cheaper.
The world is collapsing under the weight of totalitarianism, climate change, pollution, escalating conflicts, terrorism, tariff battles, supply chain issues, job losses, diseases, and various other huge challenges. And this is the bullshit they are focusing on?!
Great job EU lawmakers! /s
This is day-to-day shit politicians have to vote on. Went to my state capitol to protest as a senior. Blew me away how fast they were cranking through the votes.
"On proposal $X, <very short descriptive blurb>, all those in favor?"
We see headlines like this because it's so ridiculous. But it's just the daily grind to legislators.
Who knows what concession(s) they got for bringing this dumb issue to the table? Maybe a concession on one of the issues you noted?
Veggie Vurger. Problem solved.
If what they did to milk and cheese is any indication, putting "burger alternative" on the packaging is good enough, so in the end it's going to be a big nothing burger.
As a form of protest the producers could call their veggie-burgers something like "veggie- big uncooked round grain based edible rotund" which conveniently shortens to veggie-b.u.r.g.e.r. Simply make the dots between the letters tiny and you barely have to change the packaging.
Hope that's legal and someone does that. Those idiots who made this law would blow a gasket.
Or just do it like they do with vegan cheese and call it "burger alternative" so it's legally not a burger.
These the same idiots that railed against paper straws?
Not really, it's more of a farmer's lobby protecting animal products from vegetarian alternatives.
Which as someone else says below is a bit neutral and doesn't do much, but hey. They did it to milk.
Guessing it's some bargaining chip with the industry on the wider legislation they're passing? This stuff is pretty byzantine. European agricultural industries are constantly on the verge of setting stuff on fire. It's a full time job to be even vaguely aware of what's going on with them.
Are EU farmers dumb? Who mistakes a veggie burger for a real burger?
I nean... it's a labelling thing, presumably. They don't want milk substitutes to be labelled "milk" so they can't advertise as easily as a milk substitute on supermarket shelves, and presumably the same is true for meat substitutes, except this goes at a glacial pace and they tried and failed in 2020 when it was still relevant and now they're trying again even though nobody cares about veggie burgers anymore.
You are presuming this sort of arcane manipulation of collective weirdness into multinational legislation follows human logic, and that way lies madness. Best you can do is steer it ever so slightly so it at least does something in the aggregate that stops some anarchocapitalist loon from privatizing oxygen or whatever. It's been a very weird century.
I mean, paper straws are not great for the environment either though. Better to go without or have a reusable straw.
What's next? Soon you won't be allowed to call it baby oil unless it's made from real babies.
On a more serious note, I did order a "flexi" burger at Max by mistake. I thought it was a gateway burger with one patty replaced by halloumi. All I got was veg.
Wait baby powder isn't made from real babies?
I can see terms like beef but are they not going to allow turkey burgers.
Pathetic
Great news! Do milk and cheese next!
They already did that. It's all soy drink instead of soy milk, and it says "vegan alternative for cheese", with "alternative for" in small print, or just "cheese alternative". That kind of thing. It might have delayed some sales, but in general the vegan market grew anyway.