this post was submitted on 06 Sep 2025
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chapotraphouse

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[–] M68040@hexbear.net 33 points 3 days ago* (last edited 3 days ago) (2 children)

Two notes here:

  1. McDonalds’s and others have moved towards more generic architecture as it’s easier to sell off at the end of a location’s lifespan; this is just business being business
  2. In terms of McDonald’s specifically, the US branch has been running from the brand’s “kiddy” image for decades, despite that by large being the main allure, and despite their attempts repeatedly failing. (See: the McDLT et al.)

Remember Shuffle ep. 72 (The Fries and Fall of a Midwest Princess) does a pretty good analysis of this phenomenon iirc

[–] RNAi@hexbear.net 28 points 3 days ago

Hexbear has the best yankology experts on call

[–] TraschcanOfIdeology@hexbear.net 7 points 3 days ago* (last edited 3 days ago)

In terms of McDonald’s specifically, the US branch has been running from the brand’s “kiddy” image for decades, despite that by large being the main allure, and despite their attempts repeatedly failing. (See: the McDLT et al.)

And we all forget that this was a reaction to the fact that people caught on to the fact that in the 90s/2000s, McD was advertising very heavily to children (not to their parents) as part of their main business. People recognized that advertising to people who have no physiological way of knowing better or controlling themselves, and then feeding them addictive, unhealthy slop, was actually very irresponsible and fucked up to do.

I think the fact that many adults lament when McDonald's used to be all kid-centric is a testament to how pervasive and effective this advertising was. It's like saying that you miss when sugary cereal was advertised on Saturday morning cartoons with colorful mascots. That practice is largely gone or minimized because again, people realize it's predatory to advertise to children like that.

I do agree that as the rate of profit tends to fall and neoliberalism keeps gutting itself up from the inside, there's always less whimsy around, and everything has the same soulless corporate aesthetic because it's the safe thing to spend money on. But if my whimsy has to come at the price of warping young minds and feeding them poison, that's not whimsy I can get behind.

[–] SorosFootSoldier@hexbear.net 22 points 3 days ago* (last edited 3 days ago)

Hamburglar be like "baby sit on my face"

[–] Feinsteins_Ghost@hexbear.net 21 points 3 days ago (3 children)

hope I live long enough to see what the zoomers put on nostalgia glasses for. It's gonna be fucking wild.

[–] SorosFootSoldier@hexbear.net 19 points 3 days ago

Fortnite and Minecraft I'd imagine. It's not like we have unique buildings anymore to wax nostalgic over.

[–] PolyethylenePt2@hexbear.net 8 points 3 days ago (2 children)

You can see what we have nostalgia glasses for already. I have seen a lot of online nostalgia for 2016 which is funny because I distinctly remember everyone saying 2016 was the worst year ever while it was happening (it also was a year that kinda sucked for me, personally). I personally have seen the most nostalgia about the music and the general "vibes" of the era (I fucking swear, if I have to see another post about "Summer 2016 will never be replicated"). A big example of the type of music I'm talking about is the 2016 XXL cypher with lots of rappers who were coming up at the time. Again, I remember everyone making fun of this back then, but now it's something that some zoomers look back on with nostalgia as an era where mainstream rap felt fresh and exciting. I thankfully see less nostalgia about the online culture back then from us Zoomers. The less said about LeafyIsHere, the better. I always see the same posts about "Life was simpler when [insert thing from 2011-2017]" but I think that's just a universal thing with generations where we're just nostalgic because we were kids/teens. Seeing the rise of Trump in 2016 and then living through COVID while we were still in school probably broke some of that childhood innocence for some of us and could be one reason why so many of us seem nostalgic for 2016.

[–] VILenin@hexbear.net 6 points 3 days ago

Summer 2016 will never be replicated

I don’t recall the summer of 2016 being substantially different from any other summer in the last 20 years, except for, of course, that it was warmer than all the summers that came before it and cooler than all the ones afterward, and the Earth is going to be cooked to death.

I think what people really mean is that they will never be at whatever stage in their life they were at in 2016 again, but like, that’s how time works, it’s not a 2016 thing.

[–] HexReplyBot@hexbear.net 1 points 3 days ago

I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:

they are already nostalgic for the turn of the millenium and they were barely born at that point. ive seen Zoomers unironically making fun of people older than them, while they are dressed like an emo kid from 2004.

[–] Le_Wokisme@hexbear.net 14 points 3 days ago

slop used to be fun

[–] BadTakesHaver@hexbear.net 10 points 3 days ago
[–] TankieTanuki@hexbear.net 6 points 3 days ago (1 children)

They should put edible googly eyes on the actual burgers

[–] Le_Wokisme@hexbear.net 2 points 3 days ago

transparent cap would be tough but you could do static eyes really easily