this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] wabafee@lemmy.world 18 points 1 day ago* (last edited 1 day ago) (2 children)

My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.

[–] 123@programming.dev 15 points 1 day ago (7 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

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[–] Rekorse@sh.itjust.works 10 points 1 day ago

I agree, people forget how fake the internet is.

[–] mctoasterson@reddthat.com 53 points 2 days ago (2 children)

I dunno. Something about the content I think.

A few years back some of their content was fun and interesting. Now lately it's all either "here's a bunch of comparisons of hardware you can't even afford" or "Linus puts some ridiculous tech in his own personal house - thanks for subsidizing his home improvement projects by the way"

I will still watch an occasional video but there are other tech related channels that I enjoy a lot more.

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[–] cyberpunk007@lemmy.ca 30 points 2 days ago (2 children)

I wonder if it has to do with ad fatigue. Watching YouTube without a block is like going to an orgy with a bunch of ppl with STIs

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[–] REDACTED@infosec.pub 24 points 2 days ago (1 children)

It's interesting that no one seems to be mentioning the fact that new generation is using TikTok and older generation is watching media less and less. To me it looks like YouTube itself is cooked in the long term, and they brought it upon themselves. Restore the gotdamn dislikes so I can at least navigate the damn platform.

[–] flightyhobler@lemmy.world 24 points 2 days ago (1 children)

That doesn't explain a sudden drop.

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[–] Showroom7561@lemmy.ca 2 points 1 day ago (1 children)

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

I have a channel with over 20k subs, nearly all evergreen content. Haven't uploaded a video in many years, so it's slowly getting fewer views. Fun fact, the pandemic saw the highest view counts, and I also didn't add content back then.

Every enhancement YouTube brings is specifically to improve monetization, and since I disable ads on my channel and don't have any sponsored content, I'm not getting any benefits. I also refuse to do shorts, so I'm losing a ton of exposure there, too.

If an active channel isn't doing well, they should call it quits, TBH. They'll either have to compromise the quality of their content "for the algorithm", or their content isn't actually useful outside of a single view.

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[–] interdimensionalmeme@lemmy.ml 21 points 2 days ago

Are people pretending that Youtube doesn't tweedle the knobs and intervenes massively in the al mighty algorithm like it's not just a audience mind puppet but some kind of transcendental meritocracy ?

[–] Montreal_Metro@lemmy.ca 4 points 1 day ago
[–] MushuChupacabra@lemmy.world 48 points 2 days ago (43 children)

That must be devastating for the narcissist.

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[–] x_pikl_x@lemmy.world 15 points 2 days ago (2 children)

Stopped watching this douche nozzle when they were having a big meet and greet to celebrate their new studio. And he looks at the camera guy and tells them inf front of all the fans they're having a good time with... Overtime tonight guys, we gotta edit this footage and have it online today. Would have quit my job on the spot and as a viewer I quit my part in the bullshit right then and there.

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[–] boaratio@lemmy.world 4 points 1 day ago (1 children)
[–] scala@lemmy.ml 4 points 1 day ago
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