Fuck Google. And Chrome.
this post was submitted on 22 Apr 2025
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Right? Use Firefox or a derivative (ex. LibreWolf). Ladybird will be coming out in the future so that may be a viable option.
From Ladybird's website:
No code from other browsers. We're building a new engine, based on web standards.
Except... Chromium is the living standard for the web. They'll have the same problem as Firefox, playing catch-up to whatever happens in Chromium.
Right now, the viable browsing experience is a combination of browsers:
- Chromium derived - latest compatibility
- Firefox with extensions - daily driver
- Tor Browser - actual chance of privacy
And a VPN and/or Pi-hole.
I'm using Zen since a month or two. I used Arc before because I really craved for a vertical tab-browser that didn't look a**. But for one Arc is in maintenance mode and also Zen is open source and so on. I prefer chromium and their devtools honestly, but I see the problems with Chrome and Google.. I hope, Firefox will get better with some time.
My partner used to work in programmatic advertisement and the blocking of third party cookies sent there whole department in crisis mode, so I assumed it was a good thing after all.
Those companies doing business in the EU should have been looking for alternatives since at least 2016 when GPDR was adopted.
It doesn't seem realistic to rely on targeted advertising if that require opt-in, informed consent. I suspect only a small fraction of visitors would agree.
I hope contextual advertising and similar less-invasive approaches becomes the norm again. Contextual advertising have been used for decades in Newspapers, on the TV and radio.
Most people agree to those opt ins, due to a combination of dark patterns and pop up overload.
Source: my partner who used to rely on targeted advertisement, and how it sadly prove to work soooooo much better.
If someone only agree because of a dark pattern or agressive/repetitive consent popups, then it's not free and informed consent.
It's pressuring visitors into accepting something they wouldn't otherwise accept, and it might not be compliant.
Clearly there need to be more enforcement of GDPR.
It figures honestly. Since removal of don't be evil, google is trying to go more evil every day
...but it has a built-in option to do so nowadays. So while you won't get in industry-wide change, you can still help your friends and relatives. Nowadays, any drawbacks are fairly small anyway, mostly to do with few broken site logins or not being able to use external comment forms (add an exception if you'd like).