this post was submitted on 21 Apr 2025
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I keep seeing posts mentioning this phenomenon more and more often.

For instance:

More and more men are being sucked into parts of the internet that circulate misogynist content, leaving their families to deal with the wreckage

'Andrew Tate phenomena' surges in schools - with boys refusing to talk to female teacher

Like, why? Why now? Why even? I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development. But I feel like I'm looking for the specific thorn on a cactus that popped my balloon.

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Who else is talking to them?

[–] Baguette@lemm.ee 7 points 17 hours ago

Insecurity exacerbated by the rise of social media. It's really easy for impressionable teens (not just them, but they are the most vulnerable group) to be affected directly by the consequences of social media. Toxic masculinity allows them to fall into the andrew tate trap because it tells them that this is the easy solution to the insecurities they face. I'd argue covid also made this problem worse as well

[–] Allero@lemmy.today 2 points 13 hours ago

I can't help but feel that the amount of people following the likes of Tate did not change much, they just got an opportunity to get more vocal, being less afraid of a pushback.

They are a now vocal minority, similar to how there was a rise in Neo-Nazi speech, for example.

[–] witnessbolt@lemm.ee 9 points 20 hours ago* (last edited 19 hours ago) (2 children)

Were you not young before/after the start of the internet? Not trying to be snarky, it's more trying to understand perspective.

I could have been MAGA, no question. Here's my anecdote: (edit: too lazy to correct so please don't pay close attention to the tense of my words here, I was partially speaking from the perspective of being a kid again but I didn't stay consistent)

  • been a loner irl. Not that many friends
  • most of my friends are online
  • most of my friends say offensive stuff and while I don't really mean things (at first) I want to fit in
  • this can spiral pretty easily with a bunch of kids. And it did. I've said my fair share of atrocious things online that I wish I could take back
  • as a youngster, 20+ years ago, as a loner/nerd if I'm not playing games, I'm (probably) watching YouTube or anime. Rarely hangin with friends
  • now as someone who's book smart(well, on some things, ofc), but especially at this point has absolutely 0 like street smarts & real people skills? Hooked into conspiracies.

I grew up in a diverse area, so I've really never believed in racist stuff. Those kind of conspiracies I used to just handwave the racism stuff away cause it wasn't the important stuff to me that I did kind of believe in. I literally even used to watch some of Alex Jones conspiracy videos.

Really easy to get lost in this crap as a teenager alone at 4am.

Like I said I grew up in a diverse area, and in one of my first real relationships, I got a lot of pushback about certain things (I was kinda blue lives matter for a bit for example) and when that ended, one of the big things I took from it was I wanted to be a more accepting person, and I've been an increasingly-raging leftist ever since.

With the rising loneliness epidemic (which actually extends to both genders - EVERYONE is increasingly isolated) I can only imagine this sort of story is increasingly common. And not everyone comes to the same conclusions about wanting to be more accepting, etc.

I was very lucky to go through those experiences and learn what I did from it. There's probably another universe where I instead got increasingly angry & further into all those things - from the cruel & crass words to the conspiracies - and am wearing a red hat

🤮🤮 at the thought of that

Very self-aware comment.
I have to agree, we're very easily swayed, especially as teenagers.

I had to suffer through a lot of rejection by girls I was interested in as a teenager, and also pondered some very misogynistic ideas, that I ultimately rejected only because I couldn't bring myself to extend that hate to the one girl that ever loved me back for a while. Otherwise I could have totally turned to a sort of incel (before I knew that term even existed), some of the ideas I came up with are shockingly close to what I later learned that they believe.

I can only imagine how easy it would be to fall into that trap, when you're feeling frustrated and are being bombarded by Tate and the likes through the self-enforcing ideology machinery that is social media.

We really need to teach young men a healthier way to deal with the frustrations that occur in life and lead a better example of how to deal with negative emotions other than turning to hate like that.

[–] DahGangalang@infosec.pub 3 points 19 hours ago (2 children)

I feel the same way. I find it near miraculous I didn't fall into the trap that's being sold to young men these days.

I'm hesitant to share too much of my own story, but it makes me feel real sympathy for the guys being ridiculed for following Tate and such. I know the leaders are garbage, but its hard to not feel attacked when I hear the general internet lashing out at the followers for being ensnared.

I know what its like to be young and dumb, to be told you have so much potential, but then to also feel direction-less and like a loser.

I know the leaders are charlatans that are selling snake oil...but I don't know what to tell these guys to get them unhooked from that crowd.

[–] MrMcGasion@lemmy.world 3 points 17 hours ago (1 children)

I was absolutely on a version of the alt-right pipeline a decade ago. I was raised by far-right, Mike Johnson-style "Christians," so I was already pretty far down that path before I was drawn into any pipeline.

Luckily, I ended up on a weird libertarian branch of the pipeline (LearnLiberty rather than Prager U), and somehow the YouTube algorithm steered me into Veritasium's content on climate change, and clips from Adam Ruins Everything. It sounds a bit crazy, but those things started opening my eyes and expanding my worldview. Probably didn't hurt that my favorite TV show at the time was Leverage, which had plenty of its own anti-corporate-grifting themes.

Eventually, I realized that the Libertarian utopia doesn't work because greed is an unlimited resource, and that makes regulation important.

Of course, there were other things that helped me escape my upbringing and the alt-right pipeline during gamergate (I wasn't into gaming at the time, so that probably helped), but looking back and seeing how easily I could have ended up being a January 6 insurrectionist. I'm so thankful for all the little things that nudged me out of that worldview, and helped me see reality.

I wish there was an easy way to show young guys that the people they are listening to are liars and grifters who are manipulating young men into believing that their real pain is somehow the fault of women. But if I look at my own journey, it was a thousand little nudges. I didn't change overnight, but there was a day during the 2016 election cycle that I remember realizing that even though I had spent almost 8 years despising Obama, that he had been an alright president - especially compared to the Republican nominee, Trump.

[–] astutemural@midwest.social 2 points 14 hours ago

'Greed is an unlimited resource' absolutely slaps.

[–] witnessbolt@lemm.ee 2 points 18 hours ago

Haha I tried to be.. mostly vague

I'm not sure either. It's really hard for me to come up with things since it took a breakup for me to WANT to change, and of course I'm lucky that it's for the positive.

I really hope it doesn't take such powerful inciting incidents for a significant portion of them to change how they feel.

[–] Ilixtze@lemm.ee 7 points 19 hours ago* (last edited 19 hours ago)

This is an opinion from someone who used to work as a children's teacher after college in 2016:

We socialize our young men in spaces that only promote competition; sports, gaming circles, schools. The way that they interact with other children and the world in turn is one of competition and selfishness.

The way our modern families are structured give less freedom to our children to find meaningful friendships with boys and girls. social relationships have become more distanced, not just because of the internet. It's just the rapid pace in which we live today.

They come in contact with porn at very young ages, some of them way before building meaningful friendships or relationships with girls. Pornography is a very cold and blunt product; It has a tendency to skew perceptions of what sentimental relationships are and it creates distorted expectations for sex. It gets worse for young generations that find it difficult to distinguish reality from fiction. I've talked to young men who only see relationships and sex from the filters of pornography and this is very concerning. To make matters worst. A lot of adults also have this optic. Middle aged men that have very little experiences with committed relationships friendly or intimate and pass down their skewed point of view to younger generations.

Our social media and political discourse promote atomization and alienation; it is easier to find things you disagree with other people than things in common. This was made by design. Division creates a passionate voters and consumers. young men and women are in the crossfire.

With this in mind; It is very profitable to become a social media grifter like Andrew Tate, Joe Rogan, Jordan Peterson and so on. There is a large market for easy answers that take the blame elsewhere. I also feel these grifters find funding easily. I don't think internet misogyny is at all grassroots, but there are a lot of right wing thinktanks and foundations that move money to boost voices that create this type of division. It's not new and young men are particularly susceptible in a time with so much economical uncertainty because society tends to put a lot of expectations on them.

Countries that avoid to regulate their media are very susceptible to astroturfed political division. And when dealing with propaganda, adolescents are an ideal target. It turns out you tube and social media did not bring us a golden era of democratized education but instead an easy access to our children by malignant actors. And in countries like the US where any type of media regulation is considered "doing a comulism" attacking children with propaganda is a feature of the system, not a bug.

[–] Clinicallydepressedpoochie@lemmy.world 4 points 18 hours ago* (last edited 18 hours ago)

Because hes alpha and fucks

/s

[–] MrSulu@lemmy.ml 1 points 13 hours ago

Because it's all too easy to abdicate responsibility, let other people look after you and be a shit. If we empower any sort of crappy behaviour, that behaviour grows.

[–] aesthelete@lemmy.world 23 points 1 day ago* (last edited 1 day ago) (1 children)

The algorithm pushes them that direction.

On YouTube I'm constantly one video away from "owning the woke libs" content because I turned my view history off.

[–] pebbles@sh.itjust.works 16 points 1 day ago (1 children)

Yo the second I turned off personalized ads I got so many ads for erectile dysfunction medication. It felt like they were trying to embarrass me into turning personalized ads back on.

[–] FatTony@lemmy.world 8 points 23 hours ago

That's both funny and very insulting.

[–] lightnsfw@reddthat.com 10 points 23 hours ago

It's not complicated. They're horny and frustrated that they can't get a woman to be interested in them. Tate tells them it's not their fault and that the blame lies with women and society, allowing them to not feel shitty about themselves or make any effort to improve.

[–] DarkFuture@lemmy.world 17 points 1 day ago

It's a combination of them being young and dumb, but also being brought up mind-fucked by social media from the beginning of their lives.

[–] weeeeum@lemmy.world 19 points 1 day ago (3 children)

I think its because, to an extent, masculinity has been villainized, and people who are masculine (in appearance, identity or desire to be traditionally masculine) naturally look for people that pretend to value them.

This combined with reduction or even removal of shop classes, reduced PE, recess and physical activities in school, female teachers now far outnumbering male teachers, and strict attitude towards typical male behavior can easily build a huge amount of resentment in young men. Most public schools now are heavily tailored towards female students.

Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.

[–] cmhe@lemmy.world 7 points 23 hours ago* (last edited 23 hours ago)

What you consider masculine or feminine behavior is mostly socially constructed.

There are these myths that only men where hunters while women where only gatherers, which turn out to be false. Women and men both hunted and gathered. Link

IMO, the real issue is that current society places to much attention to gender roles, and for men it is done it in a way that makes it difficult and contradictory for young men to find their place: "You are a 'man', and you have to behave this specific way, however if you do that you are bad and will have trouble finding a partner. However if you do not behave like a 'man', you are weird."

The conservative gender roles don't only hurt women, they hurt men as well. And dating and finding a good partner sucks for everyone.

[–] Makhno@lemmy.world 3 points 23 hours ago

Most public schools now are heavily tailored towards female students

Schooling has become overly feminized to the detriment of boys. Graduation rates are the very clear proof

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[–] Adulated_Aspersion@lemmy.world 19 points 1 day ago (1 children)

The algorithms in social media, media platforms, and search engines are all designed to keep users engaged so that ad revenue can be generated and user data can be harvested.

Adding to that, a lot of these misogynistic creators leverage predatory practices that manipulate marginalized people into sycophantcy.

When this and other factors come together, we wind up with mindless drones which are easily manipulated, constantly angry, and always searching for a way to "get back" at those that who marginalized them.

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[–] Horsey@lemmy.world 3 points 19 hours ago* (last edited 19 hours ago)

Unimpressive men who have exhausted all other ways to gain social status except by force, resort to forcibly gaining status.

[–] rosco385@lemm.ee 56 points 1 day ago (3 children)

From around 2022 until just recently YouTube Shorts was heavily pushing Tate on me (an almost 50 year old man).

No matter how many times I disliked and/or blocked the poster, the YouTube algorithm just kept throwing more Tate at me. I don't know what I did to make YouTube think I'd be interested in that clown.

On the plus side, it made me a lot more aware of what's going on, hence my efforts to get Google out of my life. I can spot someone trying to manipulate me, but I have young sons who might not.

[–] CheeseToastie@lazysoci.al 19 points 1 day ago

Thanks for protecting your sons from that shit

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[–] zxqwas@lemmy.world 68 points 1 day ago (2 children)

Young men have problems in their lives, like everyone else does, maybe less, maybe more than other groups in society but that does not matter because for them it's the most vivid problems. He talks to specifically them and their problems.

I don't know how the media in your country sounds*, but here every time there is an issue discussed it tends to be: women, minorites, whatever have a problem, men are the problem.

If the mainstream does not talk about young men's issues, you will hand over the attention of young men to someone who does.

*In a news article, or a political speech try switching the word man/woman black/white immigrant etc for their opposite. Some of them sound absolutely absurd when you do.

[–] agamemnonymous@sh.itjust.works 6 points 20 hours ago* (last edited 19 hours ago)

every time there is an issue discussed it tends to be: women, minorites, whatever have a problem, men are the problem.

This can't be overstated. There are a lot of loud misandrists posing as feminists, broadly painting men as The Problem just for being men. Speaking up is automatically condemned as condescension, sitting comfortably is encroaching on women's space, striking up conversation is harassment, glancing at someone in the gym is sexual assault, a drunk hookup is rape.

Of course, there are problematic men who are guilty of these accusations, but the majority are normal people being baselessly lumped in with actual offenders for no other reason than being male. Women get unwavering support for just being women, men get trashed for just being men. That by itself is demoralizing.

Then you combine that with the fact that a large percentage of women want an assertive "manly" man. The boys who err on the side of respectfulness watch the aggressive dudebros succeed sexually and romantically where they fail.

If respect loses to toxic masculinity so often, then it's only reasonable to think that maybe the guys pushing toxic masculinity know what they're talking about. And if they're going to be demonized for being men anyway, they might as well live up to the condemnation and at least get something out of it.

Edit: let me specify, I don't find Tate compelling, I'm only speaking of the mental state that would bring young men into his influence.

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[–] daniskarma@lemmy.dbzer0.com 25 points 1 day ago (1 children)

That's what happen when identity politics mark a group as less important and the enemy.

It happens when right wing do identity politics an the marginalized minorities group together against it.

Left wing for some reason decided to use exactly the same strategy as the right wing and took identity politics as a way to do politics and they are having exactly the same result. The "marginalized" identity turned against them.

Surprised Pikachu face.

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[–] OsrsNeedsF2P@lemmy.ml 162 points 1 day ago (3 children)

I think the answer is obvious: Tate tells them "you're awesome". No one else is doing that. People seek validation.

[–] Godort@lemm.ee 96 points 1 day ago (1 children)

This is the short of it. Tate explains in no uncertain terms that society is to blame for the insecurities they feel, and provides an easy answer on how to fix it that kind of works, because it emulates self-confidence.

[–] 9point6@lemmy.world 95 points 1 day ago (2 children)

I mean it's right wing politics in a nutshell

Dupe fools with simple, comforting lies over complicated, uncomfortable truth. If people don't understand reality they can't change it.

[–] Mac@mander.xyz 5 points 1 day ago (1 children)

And organized religion, as well.

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[–] Opinionhaver@feddit.uk 67 points 1 day ago (11 children)

Young men are struggling badly, and almost no one seems to take it seriously. A lot of them want to man up - but the message they get from much of the media is to man down. I saw a Reddit thread asking who young boys could look up to as a role model, and the top answer was Aragorn. You literally have to turn to fictional characters to find someone broadly seen as decent.

They gravitate toward people like Andrew Tate (and Joe Rogan, Jordan Peterson, Jocko Willink, David Goggins, etc.) because those are some of the only public voices telling them it’s okay to be a man - and to embrace masculine traits - without apology.

[–] Wanderer@lemm.ee 15 points 1 day ago* (last edited 1 day ago)

Actual answer is too far down.

Also innocent boys doing nothing wrong being told they are the cause of all the problems in the world while they struggle and see everyone else get help they are excluded from.

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[–] oakey66@lemmy.world 96 points 1 day ago (4 children)

A lot of young men frustrated with the lack of community, the fleeting chance of making good money, buying a home, etc. are looking for something/someone to blame. Misogyny and xenophobia are easy escape hatches for difficult times.

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[–] Croquette@sh.itjust.works 6 points 1 day ago (1 children)

Social medias thrive on engagement, and controversial content is king of engagement.

So social medias companies push content like Andrew Tate and co because it makes them money and they don't care about anything else.

Young people are impressionable, and they get pushed that crap over and over.

If everyday of your life you get told that women are just baby factories, you will eventually start to believe it, some sooner than others.

[–] x00z@lemmy.world 2 points 20 hours ago

Social media algorithms create filter bubbles that limit your perception of the full world. The algorithm changes the "high" it creates to keep you interacting with it as long as possible. If social media algorithms were real life drugs they would be considered the most dangerous of all because of their psychological toll.

[–] Waldelfe@feddit.org 45 points 1 day ago (3 children)

I feel like there is also a pathologization of being single. I was a teenager in the late 90s/early 2000s, so before most of social media. I'm also from a village where most people knew each other.

There were a couple of nerdy, shy guys who never had a girlfriend by the time of graduation. I only had one boyfriend at 16 for 2 month before his friend told me he was only dating me as a dare. I was "ugly" and "not a real girl" because I didn't wear makeup and mostly wore jeans and Tshirts. Stupid village kids.

Anyway, similar things happened to the nerdy guys. But no one started crying about all men/women being awful and no one became an incel. Several girls and boys in my class never dated by the time we graduated and that just wasn't a big deal. Nowadays everybody's being told there's something wrong with them if they've never had a partner by age 17.

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[–] TaeKwonDoh@lemmy.world 13 points 1 day ago (1 children)

Because positive masculinity doesn't get clicks like toxic masculinity does, sadly. No shortage of examples of the latter, but there just aren't enough examples of healthy manhood out there to learn from, or at least not enough ones in the algorithms.

What's worse, in so many cases it's assumed that positive masculinity just means being receptive, sensitive, collaborative and being connected with others. These are qualities that are typically associated with women, and a lot of guys shun anything that might make them "look like a woman". Then it's assumed, more or less, that you'll need to be more like a woman in order to not be toxic.

Obviously not true, but this leaves young men in a vacuum. So they fail to live up to their potential, plus they lose out on relationships, are isolated from their peers who could steer them in a better direction, and are without a secure sense of self.

So, in come the Andrew Tates of the world to give them a seemingly easier and better way to cope. Sure, they're told they're special, but then they're fed the notions like "might is right", that there are only winners and losers in this world, and to "get the prom queen". Not wanting to miss out on this is incredibly enticing for these young men, so the manosphere sucks them right in.

It's gotta so, so much deeper than just changing the messaging. Positive male role models and helping young men understand who they are, creating healthy examples of masculinity that are both manly and positive, can make a difference. Without that, the far-right black hole that is the manosphere is going to keep getting more young men trapped in it.

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