this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 2 days ago by hal_5700X@sh.itjust.works to c/games@sh.itjust.works
7 comments fedilink hide all child comments
 

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf

top 7 comments
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[–] misk@sopuli.xyz 23 points 2 days ago* (last edited 2 days ago) (1 children)

Companies spend money at marketing, news at 11 from a LinkedIn influencer. Do you know marketing budgets games of this size have? This is peanuts.

[–] halva@sh.itjust.works 6 points 2 days ago

mihoyo spend dozens of millions of dollars marketing each of their games yearly, this is literally nothing frankly speaking

[–] etchinghillside@reddthat.com 5 points 2 days ago (1 children)

Did it secure it?

[–] kurcatovium@lemm.ee 2 points 2 days ago

My favourite local (non english) source of gaming news rated game 6/10

[–] MemmingenFan923@feddit.org -1 points 2 days ago (2 children)

If a game is good you don't need influencers to promote the game the fans will do it.

[–] fibojoly@sh.itjust.works 4 points 2 days ago

But on the other hand, a huge company like Ubisoft not promoting their product is usually seen as a lack of faith in their product. So it's a vicious circle of promotion.

Also you could argue that these days, with the oversaturation of good games, you absolutely need to remind your Tik Tok generation players that you exist. Constantly.

Both are shitty reasons, but I think they are real factors nonetheless.

[–] Telorand@reddthat.com 4 points 2 days ago

On that note, indie gaming has never been better!