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nanoUFO@sh.itjust.works

How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)

submitted 3 days ago by hal_5700X@sh.itjust.works to c/games@sh.itjust.works

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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf

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[–] fibojoly@sh.itjust.works 4 points 3 days ago

But on the other hand, a huge company like Ubisoft not promoting their product is usually seen as a lack of faith in their product. So it's a vicious circle of promotion.

Also you could argue that these days, with the oversaturation of good games, you absolutely need to remind your Tik Tok generation players that you exist. Constantly.

Both are shitty reasons, but I think they are real factors nonetheless.