memes

Eggs definitely drove a big part of it, especially given how "haha I'm just doing it ironically but also it's actually good if you give it a chance haha" fits so cleanly into the sort of irony poisoned plausible-deniability-even-from-yourself thing that's such a seemingly common facet of repression and that defined that circa 2010 heavily queer/repressed queer internet counterculture in a lot of ways.

That's basically why the joke is that everyone who was into it back then went on to either transition or become a nazi, because that's largely how that counterculture split: the queer outcasts went left and formed healthier spaces, while the cishet chauvinist libertines turned into bloodthirsty tradcath fash and continued innovating new depths of misery to wallow in and attempt to spread to others.