this post was submitted on 18 Oct 2025
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[–] otter@lemmy.ca 95 points 6 days ago (6 children)

Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.

Faber is now best known for proposing the so-called "Forever Mouse" concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.

Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech's video conferencing business. A paid subscription is possible, but Faber offered no further details.

What 😄

[–] ArchmageAzor@lemmy.world 61 points 6 days ago (3 children)

How is a person so out of touch?

[–] SupraMario@lemmy.world 32 points 6 days ago

The same reason she thinks that AI should be in meetings....to bad she could be replaced by AI and nothing of value was lost....

[–] enbiousenvy@lemmy.blahaj.zone 19 points 6 days ago

previous job at unilever lol

[–] GenosseFlosse@feddit.org 11 points 6 days ago* (last edited 6 days ago) (1 children)

Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings "value" to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.

I don't see how she would have first hand experience with her product line and create better products.

[–] end_stage_ligma@lemmy.world 7 points 5 days ago

isn't it funny how the folks who actually study, design, and make things earn pennies compared to the C-suit gang that takes home the lion's share for diddling with money (and kids)?

[–] criss_cross@lemmy.world 36 points 6 days ago (1 children)

I’d rather have no software with my mouse than this dystopian nightmare.

[–] frog_brawler@lemmy.world 2 points 5 days ago* (last edited 5 days ago)

Yea, their logi+ software was sending out a firmware update or something that was bricking something, so now I use my keyboard and mouse without the software.

[–] Deestan@lemmy.world 41 points 6 days ago (1 children)

Yes a subscription service for my... mouse please that sounds like an improvement.

Make all tools obtrusive lets go

[–] AbidanYre@lemmy.world 18 points 6 days ago (1 children)

I move my mouse and the cursor moves on screen. What other features is she planning to add?

[–] jumjummy@lemmy.world 15 points 6 days ago (1 children)

An AI that moves the mouse on your screen so you don’t need to! Now you can go back to work while your mouse doom scrolls for you.

[–] frog_brawler@lemmy.world 2 points 5 days ago

An AI that plays ads when you are idle with the mouse.

Not moving the mouse? Time for an ad.

[–] GenosseFlosse@feddit.org 21 points 6 days ago (1 children)

Yeah, every time I use my mouse I think "man I really wish this was an subscription service!"

[–] desmosthenes@lemmy.world 16 points 6 days ago

sad to see I’ll never buy logitech again. gotta tell all the walmart homies not to either

[–] DevoidWisdom@sh.itjust.works 2 points 5 days ago

Came here to post this. This CEO has a lot of amazing ideas...