It's like seeing those crying people in North Korea after Kim Jong Il died, it went on for months and was so over the top theatrical. It's how indoctrination works. The most extreme view becomes the line which if you don't exceed excludes you from the group and makes you a target.

The thing is, he's a nobody. But it only takes one of the cultists tearing their hair and making him out to be a martyr for the next to try to outdo it to show how even more patriotic they are, and it snowballs into this moronic shit where you get hundreds then thousands then tens of thousands then hundreds of thousands then millions of people basically canonize some random asshole.

They've lost all grip on reality.