this post was submitted on 26 Aug 2025
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Game Development

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Hey fellow game developers! I wanted to share a quick story on how a little bit of luck and strategic timing helped me gain some traction for my game.

My Steam page had only been live for about 4 days when I reached out to IGN to ask if they would be interested in posting my trailer. I made sure to emphasize that it hadn't been shared anywhere else yet. To my surprise, they got back to me with a positive response and agreed to feature it!

They posted it, and the visibility from IGN gave my Steam page a significant boost. After that, I decided to take it one step further: I posted about the IGN coverage on my social media (Reddit, TikTok, X, Instagram), and it helped even more to spread the word. In just two weeks, I saw my wishlist count go from practically nothing to over 1200+ wishlists!

Here is the link for anyone interested in wishlisting it: https://store.steampowered.com/app/3896300/Toll_Booth_Simulator_Schedule_of_Chaos/

I’m still in the early stages of development, but this boost was incredible, and I wanted to share it with the community to hopefully help others who might be in the same position.

Don't be afraid to reach out, and remember: visibility can make a huge difference! Keep developing and good luck to everyone!

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[–] dhhyfddehhfyy4673@fedia.io 7 points 2 weeks ago (1 children)

They also just nuke the post if the comments turn against them. Their entire business model seems to be blatantly ripping off popular games in a super janky way though lol.

[–] tomiant@programming.dev 1 points 1 week ago

So like with everything, it's not about the product, it's about the PR.