this post was submitted on 16 Jun 2025
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WhatsApp is officially getting ads (www.theverge.com)
submitted 1 day ago* (last edited 1 day ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world
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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] InnerScientist@lemmy.world 3 points 7 hours ago (1 children)

The only way to completely fix it is to make the services be compatible, so that people can switch without the downside of leaving people behind.

This is complicated and has downsides though.

[–] umbrella@lemmy.ml 3 points 6 hours ago

federation and open protocols.

the real hard part is getting companies (or better, people directly) to use it.