this post was submitted on 16 Jun 2025
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WhatsApp is officially getting ads (www.theverge.com)
submitted 19 hours ago* (last edited 19 hours ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world
139 comments fedilink hide all child comments
 

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] Ulrich@feddit.org 21 points 16 hours ago (1 children)

Yeah like it moved them off of Xitter, Reddit, Facebook and Instagram.

[–] SaharaMaleikuhm@feddit.org 4 points 6 hours ago

I mean we are here, aren't we? The majority of people will do nothing of course, but some will make the switch or even just install another app just to give it a try. And soon Whatsapp's enshittification will continue and some more people will switch and so on.