this post was submitted on 16 Jun 2025
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WhatsApp is officially getting ads (www.theverge.com)
submitted 10 hours ago* (last edited 10 hours ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world
76 comments fedilink hide all child comments
 

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] mintiefresh@piefed.ca 27 points 10 hours ago (3 children)

Hopefully this helps people move off of WhatsApp to Signal or something else.

[–] Ulrich@feddit.org 9 points 8 hours ago

Yeah like it moved them off of Xitter, Reddit, Facebook and Instagram.

[–] SieYaku@chachara.club 8 points 9 hours ago

Hope so... Just a little bit and them another ones when they extent the implementation of IA... And wishing to not be the standard any more

[–] FenderStratocaster@lemmy.world -1 points 8 hours ago (1 children)

I just wish SMS would go away.

[–] FinalRemix@lemmy.world 7 points 6 hours ago

Why? It works fine and it's built into the phones. No need to convince family members to install a fuckin' chat app just to be able to message them.