this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 3 days ago by hal_5700X@sh.itjust.works to c/games@lemmy.world
41 comments fedilink hide all child comments
 

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] Auntievenim@lemmy.world 2 points 2 days ago (1 children)

You do understand what a shill is, right?

[–] glimse@lemmy.world 2 points 2 days ago (1 children)

Yes, someone who promotes a product while hiding the fact that they've been paid to promote the product. Streamers generally say "this is a sponsored stream" to avoid lawsuits.

[–] Lv_InSaNe_vL@lemmy.world 1 points 2 days ago (1 children)

someone who promotes a product while hiding the fact that they've been paid

Streamers generally say "this is a sponsored stream"

So by your own definition streamers are generally not shills?

[–] glimse@lemmy.world 1 points 2 days ago

If someone starts off saying "this is a sponsores stream" then yes, that is correct. It's illegal to not disclose when media is an advertisement in most of the world. I'm pretty sure it's against the TOS of most streaming sites, too.