this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 3 days ago by hal_5700X@sh.itjust.works to c/games@lemmy.world
41 comments fedilink hide all child comments
 

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] duchess@feddit.org 61 points 3 days ago (2 children)

Really good games flopped before because they weren't marketed well. Marketing is budgeted for productions of any size, and influencer marketing in general is very effective for something like videogames. Larger amounts were spent on TV ads, or printing campaigns.

[–] innocentpixels@lemmy.world 3 points 2 days ago

I agree! I mean why would coke still produce ads if they weren't working. Everyone knows about coke, but they still have ads everywhere